storytelling for citizen leaders and nonprofit organizations
DESCRIPTION
This presentation explores the value of storytelling to attract people to your cause and compel them to get involved, to donate, to volunteer, to participate. Includes details about using visuals and video on Facebook, Twitter, and LinkedIn and how to further grow your communities by showcasing community members. [Given as a free webinar for Hopa Mountain.]TRANSCRIPT
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Social Media for Citizen Leaders
1. Value of storytelling 2. Visuals 3. Video 4. Calls to action 5. Growing community
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Social Media for Citizen Leaders
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Our stories connect us to our past, present and future.
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Stories connect us to each other, passing on lessons and
revealing common ground.
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Stories are the threads that weave together the
tapestries of our lives.
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Today, we are an ultra-connected society in ways we never
dreamed possible.
It’s Social AND Mobile
Provide shareable assets
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Share outcomes as stories
Connect emotionally
Pass the story along
2012 Social Network Benchmark Report
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Nonprofits are using social networks to… 1. Expand their base 2. Engage members 3. Grow fundraising
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
1. Share Visuals
Owned.
Large (800x800).
Compelling.
Shareable.
Why visuals are so important…
This…
This…
Or This…
Eye- catching images
Faces of human beings
Share real- time moments
Take them behind the scenes
Visuals: Facebook Page
Cover image Profile image
Visuals: Facebook Page
Posts with images
Visuals: Facebook Page
Upload multiple images as a photo album
Visuals: Twitter
Visuals: LinkedIn
2. Share Video
Owned.
Short (1-3 min).
Compelling.
Shareable.
Video: Facebook Page
Video posted via a link. Video uploaded.
Video: Twitter Video appears as a link with a
view media button
Unless you use Twitter’s video app Vine…
Video: Twitter Vine videos appear as inline images/players.
Video: LinkedIn Use a link to pull a video image into your post.
3. Calls to Action
Clear.
Succinct.
Easy.
Repeated.
Why being clear is so important…
Tell us more…
What does it mean?
Clear storytelling
Clear storytelling
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Choose your words thoughtfully. Be
concise and clear.
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Every story you tell Opens a door to an action.
Include links to continue the momentum.
4. Grow your community
Who are you trying to reach and what are you trying to
get them to do?
Thank them
Recognize them
Include them
Show them
How will you measure and determine success?
1. Start with your goals
o Build your brand o Increase awareness o Inform, educate, inspire o Attract attention o Amplify messages o Stimulate actions
2. Gather your community
o People you know o People they know o Interested in the issues o The right age and place o The right time
3. Map out your process
o Who is responsible? o What tools will you use? o How often can you engage? o What should you automate? o What will you say /show? o What assets can you share?
! !Aliza Sherman! ! ! ! ! ! ! !@alizasherman!
Social media isn’t about technology. It’s about people. - @alizasherman
Get this and other presentations from Aliza Sherman at
www.slideshare.net/alizasherman
Bonus!
Social Media Frequency
Facebook!
Twitter!
Tumblr!
YouTube!Google+ Pinterest!
Instagram!
Blog!
Daily (or more) Several 8mes a day (or more)
Weekly (or more)
Frequency and engagement get more a?en8on.
Social Media Time
Facebook! Twitter! Tumblr!YouTube! Flickr!Google+ Pinterest! Instagram!Blog!
Pos8ng Growing
Listening Sharing
Engaging
15 min 15 min+
30 min 30 min
30 min+
High Priority Daily Ac8vi8es