stori
Post on 12-Jan-2015
2.013 Views
Preview:
DESCRIPTION
TRANSCRIPT
Human centered design project
Tina%n Dzirkvadze, Kers%n Oppe, Birgit Pulk, Aleksei OleinikTallinn University of Technology, Design & Engineering
2013
Stori
Birgit Pulk
Team
Kers%n Oppe Tina%n Dzirkvadze Aleksei Oleinik
Have you ever reached homewith your hands full of things?
And then you have to find the keysand unlock the door…
This is what parents feel every single day when they have togo anywhere with a baby and a stroller…
Context
RESEARCH
StaCsCcs
Births in EU countries Parents
5 234 747live birthsin 2011
Needs
Lifestyle
Possibili%es
Personas & Target group
Persona1:James– outdoorsy & ac%ve– needs lots of storage
– loves IT-‐fairs &conferences
Persona2:Daisy– mul%tasker between
school & job – needs simple & foldable baby rest– loves shopping
Persona3:Beth– living on the go
– needs portable carriage with lots of storage– loves extreme
tourism
Babyexploringthe world
Personas: Strollers
Who and What? Folding WŽƐŝƟŽŶŝŶŐ�ƚŚĞ�ƐĞĂƚ ^ƚŽƌĂŐĞ DŽďŝůĞ�ǁŚĞŶ�ĨŽůĚĞĚ
JamesHi-‐tech
Clean and simple
Very good Very bad Bad Average
BethLight and thin
Used as backpackGood Very bad Very bad Good
DaisyMul%func%onalComfortable
Very bad Good Bad Bad
665€
500€
570€
Market: Storage & Foldability
!Foldab
ility
Ea
sy
to
fo
ldH
ard
to
fo
ld
Storage
�ŝīĞƌĞŶƟĂƚĞĚEŽ�ƐƚŽƌĂŐĞ
500€
665€
1050€
612€
570€
Modern families don’t need new strollers, they need a new family member to embrace the baby
and liberate parents on the go.
The nieche
Crea%ng a new structure that embodies differenCated storage and
a comfortable resCng place for the baby.
The structure should be fluently foldable and become a careless item to carry around.
Conclusion
CONCEPT
Concept criterias
Frame SeatStructure
For storage
3posi%ons
Quick
Slow
StrollersuppliesFor storageFoldable
InspiraCon
Concept: Prototyping I, paper
Concept: 3D
Roof
Storage
SeatStorage
Storage
Storage
Concept: Dimensions
500
600
400
280
Our prototype
Our prototype
Our prototype
Our prototype
Final prototype
SERVICE
ConnecCng people in need and people with possibiliCes.
Network of product users
Thank you!
top related