storage (r)evolution: ibm xiv overview smarter storage for a smarter planet
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© 2009, 2010 IBM Corporation
Storage (r)Evolution:Storage (r)Evolution:IBM XIV OverviewIBM XIV Overview
Smarter Storage for a Smarter PlanetSmarter Storage for a Smarter Planet
Randy ArseneauRandy ArseneauConsultantXIV Global Best Practices and Sales Enablement
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
AGENDAAGENDA
Legacy Enterprise Storage– Complexity Give Way to… More Complexity
Innovating Smarter Storage
Evolution Gives Way to Revolution– XIV Overview & Value Proposition
Results & External Validation– Customers– Analysts/SMEs
Real World Value– From the People Who Live It
Wrap-up | Q&A
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© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Escalating Complexity of Traditional Storage
Disk Tiers– 1-3 Types and Sizes of Disk
– Flash/SSD?
– Replica Pool
– Spares
– Many RAID groups / Different RAID Levels
Data Center Efficiency– Power
– Space
– Utilization
Responsiveness / Cost to Business Units
With XIV, manage storage capacity - NOT technology!
This results in THOUSANDS of components to
manage in a traditional array!
Complexity = COST =
DiminishedService
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
XIV – Altering the Landscape of Enterprise StorageXIV – Altering the Landscape of Enterprise Storage
The simple vision of XIV: – Begin with a blank sheet of paper– Blend in decades of expertise and innovation in storage architecture and
customer/market demand– Create a fundamental re-construction of enterprise storage not constrained by existing
architectures and technologies
The solution: revolutionary best-in-class performance, reliability, scalability, manageability and TCO
The results:– Shipping run rate now 4+ systems/day, 7 days/week, 365 days/year– In service at the largest, most demanding customer sites in the world– Steady increase in captured market share during first year within IBM portfolio– Strong, balanced cross-industry adoption– Unrivaled customer satisfaction and reference-ability– Over 30% of customers have purchased multiple systems– Use cases spanning a wide variety of mission-critical applications and workload profiles
XIV has predictably disrupted the storage market by doing one thing extraordinarily well: eliminating complexity rather than merely masking it
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
What is XIV storage?What is XIV storage?
Drive out Drive out cost while cost while exceeding exceeding existing existing SLAs.SLAs.
AVAILABILITY
5 9s+
Multiple levels of redundancy
Autonomous self-healing
Ultra-fast fault recovery
AVAILABILITY
5 9s+
Multiple levels of redundancy
Autonomous self-healing
Ultra-fast fault recovery
PERFORMANCE
Self-tuning
Automatic load balancing eliminates bottlenecks
Performance scales with capacity
PERFORMANCE
Self-tuning
Automatic load balancing eliminates bottlenecks
Performance scales with capacity
EASE OF USE
Provision new storage in <1 minute
Dynamically resize/adapt
Easily managed by junior staff
EASE OF USE
Provision new storage in <1 minute
Dynamically resize/adapt
Easily managed by junior staff
Fully virtual SAN based on grid design– Data distributed over all grid
modules/drives– Self-healing/self-tuning – no hotspots– Non-disruptive hardware & software
service– Supports all major open systems &
z/Linux– Sold as usable capacity– Each grid node comprised of CPU +
Cache + 12 disks
Ultra fast rebuild times:– Recover from a 1 TB drive failure in 30
minutes or less
Dynamically add new capacity; autonomic load re-balancing
New arrays in service in 4 hours
Provision new storage in < 1 minute
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
5 Key Attributes for Enterprise Storage5 Key Attributes for Enterprise Storage
All of these key attributes with unlimited scalability
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Improved Capacity Utilization = TCO ControlImproved Capacity Utilization = TCO Control
XIV sold as USABLE capacity– NO lost capacity due to : spares, special system
areas, volume set asides for replication, etc.
Capacity usage easy to monitor– Complete system, storage pool, or volume
XIV all virtual – Single disk type and no RAID groups minimizes
islands of capacity– No physical disk binding – THIN provisioning standard
Designed to Perform Well at >90% Capacity Utilization
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Agility | Responsiveness | FlexibilityAgility | Responsiveness | Flexibility
Provision Storage in < 1 Minute
Resize Volumes Dynamically
High Performance SNAPshots
– Replicate data for backups or other apps
– Empower DBAs to manage SNAPs
Multi-Tenant Management
– Delegate responsibility
Add New Capacity Quickly, Transparently
– Added capacity available near real-time
– Existing data automatically re-balanced across all storage resources
All Advanced Software Functionality Included – No Extra Cost
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Facilities: Green SavingsFacilities: Green Savings
Comparable Systems (Equivalent Usable Space, Performance):
– 50% greater usable capacity per sq. foot (11 TB/SF)
– 25-30% less power & cooling per usable TB
Commodity Hardware Components
– Low power SATA II disk drives
– Power-efficient Intel-based server modules
Very Efficient Capacity Utilization
– Single level storage = no orphaned space
– Virtual design + thin provisioned = efficient
Floor Space ComparisonEquivalent Configurations
XIV vs. EMCResults: Lower Cost,
Superior Performance,80% Less Floor Space
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
“RAID is at end-of-life. As drive densities continue to increase, current implementations of RAID simply cannot scale. XIV’s architecture eliminates this concern. It really represents the future of storage…”
- Steve O’Donnell, Managing Director, ESG EMEA
“The XIV is very different from other high-end disk arrays sold by IBM and other high suppliers such as EMC and Hitachi. Unlike others, the XIV is based entirely on enterprise SATA disk drives, and is powered by a grid or cluster of controllers that can be relatively easily scaled up. Over time, both of those features are set to become characteristics of all high-end storage.”
- Tim Stammers, Ovum
AN
AL
YS
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Confidential IBM Internal Use Only
Technology ShiftTechnology ShiftDriven by XIV, recorded by industry expertsDriven by XIV, recorded by industry experts
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
3 Year Costs – XIV vs. EMC² V-Max3 Year Costs – XIV vs. EMC² V-Max
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Our Factories Build… Our Factories Build… MomentumMomentum
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IBM Confidential
600 Customers – 402 Net New to IBM Open Storage600 Customers – 402 Net New to IBM Open Storage
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© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Select Customer Highlights – Application AffinitiesSelect Customer Highlights – Application Affinities
EMC DMX to XIVVMware | Windows | Unix
$2.6M CapEx Savings
Outperforms EMC w/Lower Human, Capital Cost
NetApp to XIVMS Exchange | EPIC
Set Up/Use Same DayNo More SW LicensingPredictable DR CostsOpEx Control/Savings
EMC DMX to XIVSAP | Oracle
2X Capacity
60% CapEx Reduction5-6X Performance
Sustained Through Failures
6 Clariion CX to 1 XIVOracle
Provisioning in Minutes vs.
Days1 Yr. Migration Took 60 Days
Dramatic Power/Cooling Reduction
HP EVA to XIVOracle | SAS
2X Performance
40% TCO Reduction30% Throughput IncreaseSaving Money, Exceeding
SLAs
EMC DMX to XIVVMware
12,000 VMs on 10 XIV
FramesDramatically Faster
ProvisioningNew Corporate Standard
LargeManufacturer
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
The Fruits of Their Labor - Welch’s saves money by upgrading to new IBM Power servers and the IBM XIV Storage System“When we compared costs, ROI and features, XIV always came out on top,” Sharma says. “In addition, XIV combined with the performance of the Power Systems servers, improved overall response times. For example, we produce a good morning report.’ In the past, that was somewhat of a misnomer, because we didn’t deliver until around noon. As soon as we added XIV to the mix, we were getting it out by 7a.m.” – - Mukesh Sharma, Welch’s manager of Database and ERP infrastructure.
Refusing to Lose (Even after Losing) – The New IBM Storage Sales TeamWe proved to NPR our solution was superior after losing to a broadcast storage solution. The winning solution failed to meet promised requirements. XIV didn’t. Right from the start they loved the fact that the system was installed in 2 hours and that provisioning and configuration of XIV took.... 5 minutes. Then, we failed component after component and looked on as audio feeds and recording applications didn’t… even… flinch.
Fast, Global & Green – Their Storage Choice is XIVCustomer saw the ease of use and reduced administrative needs the XIV requires. ROI was calculated for overall solution, including Blades servers result , was less than 24 months ROI, taking into account reduced power, cooling and administrative time. Customer was running out of power and was faced with substantial cooling costs in his datacenter. This solution greatly has reduced his overall footprint in the datacenter.
Message Heard ‘Round the World… Recent Wins
Our Customer Like it – Simple Sells, XIV largest customer with 25 “ XIV meets our needs and we have never had any complaints about performance from customers.” - Frans Bank, ICT Architect Getronics Datacenters
Case study available.
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
Smarter Storage = Real World BenefitsSmarter Storage = Real World Benefits
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Significant TCO Reduction
Shortest Time to Value
Extreme Operating Efficiency
Elastic Value Chain – All-Inclusive SW Model
Simple, Painless & Transparent Migration/Consolidation
Painless Incremental Growth
Best-in-Class Management GUI
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
CONCLUSIONCONCLUSION
Innovative, Enterprise Class Storage Solution
Key Component in New IBM Storage Strategy
Invented by Moshe Yanai, visionary behind modern enterprise storage
Field Proven Since 2003 – Aggressive, Cross-Industry Customer and Market Adoption
Game-Changing Architecture – Measurable, Real World Benefits – Unrivaled TCO/ROI Benefits
“IBM XIV has reduced our total cost of operations while improving our service levels to our worldwide SAP user community. The XIV architecture has allowed Gerber Scientific to improve performance for operational tasks: one function that used to take eight hours is now completed in just 15 minutes, giving our IT staff time to focus on other projects.”
Raf Cohen,CIO of Gerber Scientific
© 2009, 2010 IBM Corporation© 2009 IBM CorporationINTERNAL USE ONLY, NOT FOR PUBLICATION
CALL TO ACTIONCALL TO ACTION
Practice delivery of this presentation with colleague – peer review
Pick 3 partners, schedule a presentation
Schedule a GUI demo
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© 2009, 2010 IBM Corporation
THANK YOUTHANK YOU
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