steve jones: how to have a healthy company (amended)

Steve Jones Head of Personnel and Development

Agenda

• Background to the Business• HR Key Themes• Active Workplace project• Business Impact• Progression and Sustainability

Business Background

• Group Private Limited company• PQP• Federated group structure• Biggest Company in the Group• Profitable • Tough Market Regulated and

Audited • Biggest Brand

Bakery

• 4 shifts (12 hour) 400 people • Demanding Technical Standards• 2 million to 4.5 million units per week• Increasing automation • Plans change daily (forecasting

difficult)• Little stock holding• Separate departments

HR Key themes

• Well paid highly skilled workforce (Transition)

• Learning and Development and Communications (IIP)

• Positive Psychology• Community and Education links• Good Benefits • Aspiration around Employer of Choice

Caradon District Council targeted Health and Wellbeing as one of its main priorities

 Government target was to improve public health, tackle

obesity and increase participation in activity by 2012 

(2004) Choosing Health: Making Health Choices Easier - identified a significant opportunity for health promotion

within the workplace

There was no robust evidence available to suggest that concentrated health promotion would be an effective

and viable investment for businesses

BACKGROUND TO PROJECT

Established good practice and supporting evidence

Identified existing resources and partnerships Caradon District Council coordinated lead partners:

• Ginsters • Cornwall and Isles of Scilly PCT • University of the West of England • Bristol Business School • Sport England • Cornwall County Council • Sustrans

WHAT HAPPENED NEXT

Improve general health and quality of life

To ensure the project was inclusive and incorporated the whole family

Improve productivity, attendance, morale, mental well-being and self-esteem

Make Ginsters an icon of good practice within the manufacturing sector

Reduce health inequalities and social exclusion

Promote positive health choices and key health messages

Promote active travel to work

Develop vibrant volunteer programmes demonstrating activity isn’t just about sport and competition!

PROJECT AIMS

Staff not aware of key health messagesPerceptions of fitness vastly differed from the realityHigher than average levels of raised blood pressurePoor diet choices and nutritional awareness High % of smokers

BASELINE DATA

General apathy around health amongst the staff

Of those that live within a 2 mile radius of Ginsters - 75% drive to work!

Main reasons given for not being physically active

The walk/cycle routes are unsafeNot enough timeNo facilities availableI can’t be botheredI am already fit enoughI am too old at 40! I need someone to exercise with

Fitness suite open 24 hours

a day

Free for all staff

Activities chosen from initial dataInduction/incentive programmePhysical Activity fully funded Volunteer programmesPurchase of footpathSmoking CessationLocal providersGP referrals Newsletter Free FruitGym built

Year 1Year 1

Increasing self esteem and feeling of being valued

Physical activity part fundedStaff led activitiesDiscounts/sponsorship with local providers and suppliers Learning at work day Healthy eating/Slimming clubRehabilitation for long term sick Health promotion programmeNutritional talks

Year 2Year 2 Continued participation

and development

Training staff to deliver/coach activitiesOn-site activitiesScheduled health promotion eventsLocal conservation workCycle path completed to local train stationOpen to wider community and local businessesEstablish strong club links

Year 3Year 3Sense of ownership

RESTAURANT

Free Fruit Healthy meals

Salad Bar Nutritional talks

We value the health and well being of our employees and so we encourage and support mothers to breastfeed.

We enable mothers to continue breastfeeding when they return to work from maternity leave.

HEALTH PROMOTION

We work closely with Cornwall PCT pharmacy campaigns so staff get the same health messages at work as they do when they enter any pharmacy in Cornwall.

HEALTH POLICIES

We have linked with a local counselling charity to provide staff with continued counselling for as long as they need.

OCCUPATIONAL HEALTHHealth assessments covering all shifts

Free chiropody and chiropractor assessments onsite across all shifts

Local therapists provide alternative holistic treatments i.e. subsidised reflexology/Indian head massage to help reduce stress levels

Health promotion campaigns every 6 weeks ranging from cancer awareness to dental health

Back care sessions from physiotherapists from Treliske hospital

Video links available to the CAB for advice on a range of topics

Allotments Workshop/TalksChristmas ClubFlowers, cakes, wrapping & puddingsPresentation SkillsWork Experience host trainingSalsa DancingFear of public speakingFinancial AwarenessWebwise: Ebay, Holiday searchingCreative Writing Pet TalksCookeryArt & Music LessonsFamily HistoryComputer & InternetLanguage eveningsCamera ClubCharity Challenges

Quit through Ginsters smoking cessation

Now Ginsters onsite Stop Smoking Advisor

CASE STUDIES

Heart Attack4years ago

Quit Smoking

Cardiac Rehab

Gym 3 times a week

Climbing every weekend

Scuba Diving, Canoeing and Ice skating

Training to become Ginsters Climbing Instructor with

support from the company

“If it wasn’t for the Active Workplace programme I would have carried on with my old lifestyle of smoking and

having no physical activity. My life has changed it is as simple as that”

Jake Johnson

Rob Smith

• Kensey a sister company is the control site

• Data collected on-site at regular intervals with responses exceeding 80%

• Robust data collected to demonstrate validity of investment in health promotion within the workplace

• Non-covert researchers in the bakery

• Qualitative data demonstrates how the project has significantly improved Ginsters staff collaboration and morale

• Ginsters have moved from last place in the group of 15 companies to 2nd place in the Employee Satisfaction Survey

• Investors in People Assessor’s Summary – “Phenomenally successful audit”

EVALUATION

Business Case

Business Case

On-site facilities

Encourage external use

Staff trained to deliver classes

Other Samworth companies integrated into the project

Chain of supply

Integrated programme – part of the way we do things

SUSTAINABILITY

WHAT HAS MADE IT A SUCCESS ?

Specifically targeted families

Management Drive

CATS – Company Action Team

Full Time Active Workplace Co-ordinator

Effective partnership working with other agencies/organisations

Marketing - plasma screen, notice boards, emails, bakery briefs, newsletters

Use of local providers and existing resources so anyone can do it!

government for health incentives in the workplace