steve johnson, purple squirrels and other lies, bos usa 2016
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Steve Johnson@sjohnson717steve@under10playbook.comhttp://www.under10playbook.com
Purple squirrels and other lies
© 2016 Under10 Consulting
Candidates with the perfect combination of skills, education, and experience
(and will also work for peanuts)
© 2016 Under10 Consulting
What skills are you seeking?
© 2016 Under10 Consulting
TECHNOLOGY
© 2016 Under10 Consulting
OPERATIONS
© 2016 Under10 ConsultingMARKETS
© 2016 Under10 Consulting
DOMAIN
© 2016 Under10 Consulting
PROCESS
© 2016 Under10 Consulting
Decision makers, whether CEO or
product manager, need to leverage all types of expertise.
© 2016 Under10 Consulting
“The ideal candidate has extensive experience in our technology, business, markets, and domain.”
© 2016 Under10 Consulting
Technology
Business
Markets
DomainOperations
© 2016 Under10 Consulting
“ Anyone who acquires deep expertise does so at the
expense of breadth.Andrew Hargadon,
author, How Breakthroughs Happen
© 2016 Under10 Consulting
Expertise
Products
Dev
Sales
© 2016 Under10 Consulting
Expertise
Products
Dev
Sales
Our sales people should
be able to implement my
product. I support 300 products. What are
their names?
© 2016 Under10 Consulting
Johnson’s rule of management:
Nothing seems difficult to people who don’t have
to do it.
© 2016 Under10 Consulting
“ We value people who are learning machines and are
highly adaptable over people who only bring experience.
David Cancel, CEO & Founder, Drift
© 2016 Under10 Consulting
Who’s been hiding their
headcount in product
management?
Exec
How large should a product
management team be?
Sales
Mktg
Dev
© 2016 Under10 Consulting
listen
DEFINE DESCRIBE
EVALUATE
ENABLE
RELEASE
SCHEDULE
LAUNCHANALYZE
DESCRIBE Expertise: Product
LAUNCH Expertise: Market
DEFINE Expertise: Business
SCHEDULE Expertise: Product
ENABLE Expertise: Market
EVALUATE Expertise: Business
RELEASE Expertise: Product
ANALYZE Expertise: Business
PROPOSE DEVELOP DELIVER
Prepared for
ByUnder10 Playbook Canvas™
1609 © 2012-2016 Under10 Consulting, LLC
listen DEFINE DESCRIBE
EVALUATE
ENABLE
RELEASE
SCHEDULE
LAUNCHANALYZE
DESCRIBE Expertise: Product
LAUNCH Expertise: Market
DEFINE Expertise: Business
SCHEDULE Expertise: Product
ENABLE Expertise: Market
EVALUATE Expertise: Business
RELEASE Expertise: Product
ANALYZE Expertise: Business
PROPOSE DEVELOP DELIVER
Prepared for
ByUnder10 Playbook Canvas™
1609 © 2012-2016 Under10 Consulting, LLC
listen DEFINE DESCRIBE
EVALUATE
ENABLE
RELEASE
SCHEDULE
LAUNCHANALYZE
© 2016 Under10 Consulting
“ When I do my job right, there’s no sign of it;
disasters just fail to occur.Herman Wouk
War and Remembrance
© 2016 Under10 Consulting
The ideal candidate: one who can learn and gets shit done.
© 2016 Under10 Consulting
Don’t look for “purple squirrels.”
Instead, build expertise in all your teams.
And disasters will fail to occur.
Steve Johnson@sjohnson717steve@under10playbook.comhttp://www.under10playbook.com
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