steve brown's portfolio
Post on 01-Jul-2015
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Orange / EE
Two of the UK’s leading mobile brands – Orange and T-Mobile – merged in 2010 to create EE, the country’s largest and leading digital communications companies with
a combined customer base of 27m across all three brands. I worked for Orange from 2006-10 and EE from 2010-11, launching and managing a broad range of
digital products and services …
• Objective to create, deliver and run a targeted mobile site to inspire daily usage by Orange customers!
• End-to-end digital experience designed to meet 4 main customer needs – info, entertainment, tools, personalization!
• 4m active and engaged users accessing the site from 500+ devices!>> m.orange.co.uk
Orange World mobile portal
• Managed 2 major site redesigns in 2 years due to organizational changes – in 2004 re-branded from Freeserve to Wanadoo (both ISP/ad-supported sites) and in 2006 to Orange (extended to incorporate mobile business requirements)
Orange web homepage / site
• Challenge was to design, build and run homepage/site that integrates a wide spectrum of customer needs and business stakeholder requirements across 3 main functional areas – e-commerce (Orange shop), customer care/support (my account/help) and ad-supported content channels (news, entertainment, sport)!
>> www.orange.co.uk
• Designed to leverage Orange brand association with film (sponsor BAFTAs) & provide clear customer benefit of being with Orange!
• Service available to all, but 2 for 1 offer limited to Orange customers – 14m Orange customers have taken up the offer!
• iPhone app & web film channel delivered in <3 months, to accompany launch of iPhone on Orange network (November 2009, iPad added later), over 4m app downloads since launch!
>>! www.orange.co.uk/film!
Orange Wednesdays multi-screen experience
iPhone app – main features / user journey
… also for Android & Blackberry
Get film listings … read info and reviews … watch trailers … location-based cinemas/showtimes … coupon/sms for 2 for 1 offer
Orange Quick Tap
• UK first-to-market launch of NFC mobile payments service, partnership between Orange and Barclaycard (providing retail PoS & financial services components)!
• Scope of project delivery included deploying new middleware component – Trusted Service Manager (TSM) with vendor Gemalto, NFC device and on-device app sourcing & development, changes to network & backend systems to support NFC devices and design of new customer/business processes!
• Service uses emerging Contactless NFC technology, single handset at launch (Spring 2011), expanding as more NFC-capable devices come through into the market!
>> www.orange.co.uk/quicktap!
Orange HD Voice
• Orange first-to-market among UK mobile operators, service free to customers with HD-ready handsets as part of overall value proposition / retention strategy!
• Technical implementation of new voice codec in network!• Trial service launched June 2010, initially limited to in-network calls between
between small range of HD-enabled handsets on 3g network in south of England, expanding with nationwide network rollout, operator adoption & increase in HD-ready devices in market!
>> www.orange.co.uk/hdvoice!
Other responsibilities & achievements
• Service Management!– Accountable for range of (in-house, packaged and SaaS) backend platforms including CMS,
Identity Management/Single Sign-On, platform for ingesting/transcoding live TV streams for Orange Mobile TV service, web analytics, integration with ad serving platform and integration of ad creative formats …!
– Sponsored & delivered service improvement projects to deliver virtualized test environments, A/B testing capability, optimization of web delivery platform … !
• Third party service integration!– Managed integrations with many service providers & partners including Mobile Media Metrics
data service (GSMA/comScore), Calling Tunes (RingTagz), Push email (SEVEN networks), Orange contacts backup & cloud storage solutions (France Telecom/Atos/Cognizant) …
• Business process improvement!– Led adoption & integration of agile
(Scrum) methodology into project framework and defined overall digital media delivery approach >>
BBC / beeb ventures (1998-2002)
• I developed & ran a large portfolio of web sites for major BBC TV and lifestyle magazine brands including RadioTimes and TopGear (both still live, redesigned but underlying functionality/structure unchanged), as well as Top of the Pops, BBC Good Homes, Good Food, Gardeners World, Music Magazine!
• Developed interactive TV sites based on web properties (worked on various early trials/prototypes of iTV with UK cable providers NTL/Telewest & Microsoft)!
• Comic Relief ‘Red Nose Day’ 1999 (primetime TV show / charity appeal) – in 2 months developed site to support live TV broadcast, with rich content including video clips from BBC comedy shows, quizzes & games, live studio chats, plus UK’s first online donation-taking service promoted live on-air throughout broadcast!
• Managed end-to-end lifecycle of beeb.com ecommerce site development (launched in 2001, no longer active) – from analysis & selection of new vendor platforms (ATG/Documentum), developing use case model & UX specification, build (using staffing mix of internal teams, SI partner & vendor professional services), test and launch
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