steering committee presentation- nov2013

Growing Responsibly. Together.

Land Use

The Public Workshops

More than 500 Participants

Pottawattamie - Oct. 7 — Mid-America Center Mills Oct. 8 — Our Lady of the Holy Rosary Church, GlenwoodCass Oct. 8 — Plattsmouth State Bank Sarpy Oct. 9 — Papillion South High SchoolWashington Oct. 9 — Blair City Council ChambersSaunders Oct. 10 — Wahoo Performing Arts CenterHarrison Oct. 10 — Rand Center, Missouri ValleyDouglas - Nov. 5 — Burke High SchoolOmaha - November 4 - Yates Community Center – Multi-culturalBelleview – November 4 – Bellevue UniversityDowntown Omaha - Nov. 5 — KANEKOFreemont – November 6 – High SchoolSoutheast Metro - Nov. 6 — Kroc CenterEast Pottawattamie - Nov. 6 — Oakland Community CenterNortheast Metro - Nov. 7 — Lake Point Community CenterMidtown Omaha - Nov. 7 — Lewis & Clark Middle School

Regional Workshops - Chip

Central Workshop

Housing by individual Table

Average: 136,607 units

Employment by individual Table

Average: 510,464 jobs

Pottawattamie Table 3

Pottawattamie Table 5

Sarpy Table 4

Sarpy Table 6

Downtown

Business Park

Commercial

Residential Subdivision

All ChipsFrom highest to lowest density

Eppley Field

Downtown

South Omaha

Midtown

North Omaha

All ChipsChips placed

Base Case Housing Units

Base Case Housing Units

All HousingTotal housing placed

All JobsTotal employment placed

Which would create the biggest positive impact on

health in the region?

Which new form of transit should our region consider

investing in?

In your opinion, which contributes most to the region's quality of life?

Regional Workshops - Dot

Comments by Category

Comments by Category

Comments by Category – Housing

Comments by Subcategory – Housing

Comments by Subcategory - Housing

Top Subcategories

Major Themes• Cluster development near existing

cities/towns/highways to preserve agricultural land• Improve employment accessibility by reinforcing

existing infrastructure and investing in transit• Build single-family housing to attract new jobs and

residents• Protect/reinforce/improve access to the region’s many

recreational amenities• Focus on development of industrial

clusters/agribusiness/high-tech related to agriculture• Revitalize downtowns and protect our existing

historic/cultural amenities

Tonight's workshop

Workshop Game Pieces

Civic

Commercial Employment

Open Space

Mixed Use

Residential

MIXED USE

37

Housing Over Retail

Office Over Retail

Map 6

Map 11

Map 12

Majority (most often used devtype)

Mid City Vision: Pedestrian Connections and Parks

• Convention as pedestrian oriented street connecting entire district• Improve and expand neighborhood parks and connections to schools and

shopping

Mid City

Major Public Workshop Findings• Infill -- Participants preferred greater

population numbers in infill areas than new expansion

• Wasatch Back -- Nearly all participants indicated that only minimal development should occur in the Wasatch Back

• Rail Transit -- Rail was seen as an essential component of the region’s growth

• Walkable -- Participants expressed a general preference for walkable development

• Critical Lands -- Near general consensus that critical lands should be conserved

Design

Scenario AScenario ANew and Existing DevelopmentNew and Existing Development

• Continuation of Recent Trends• Larger lot sizes• More auto-oriented development will occur.

Scenario BScenario BNew and Existing New and Existing

DevelopmentDevelopment

• Baseline - implement adopted plans• Dispersed development pattern common in last 20-30 years

Scenario CScenario CNew and Existing New and Existing

DevelopmentDevelopment

• More infill and redevelopment• Growth on new land focused into walkable, transit-oriented communities

Scenario DScenario DNew and Existing New and Existing

DevelopmentDevelopment

• Significant increase in densities• Extensive infill and redevelopment• Extensive transit system

Indicators for Scenario Evaluation

Communicating with Communicating with ValuesValues

PersuadePersuade with with ReasonReason

Motivate with Motivate with EmotionEmotion

Quality Growth Goals and Strategies

• Air Quality• Transportation• Open Spaces• Water• Housing • Economy

Affordable Living

PERSONAL VALUES

PSYCHO-SOCIAL CONSEQUENCES

FUNCTIONAL CONSEQUENCES

ATTRIBUTES

High Income Level Taxes

CrimeLDS

Church

Save Money

Population Growth

The PeopleInfrastructure

Educational System

Good Place for Family/Children

Become a Victim of Crime

TrafficScenic Beauty

Outdoor Recreation

Climate

More Crowds

Have More Choices

Better Quality of Life

Feel Good

Do Other Things

Personal Security

Self Esteem

Peace of

Mind

Buy Other Things

Less Stress

In Control

Commonly Held Ideas

Family Love

Feel Safe

Get Along With Others

Makes Me Happy

Less Worry

Accomplishment

Self Satisfaction

Personal Enjoyment

Freedom

Air Quality

More Car Accidents

Save Time

Gain Knowledge

Children Learn More

Children Handle Life’s Problems

Will (Not) Be Sick

Spend Time With Family

Do a Better Job

Feel Healthy

Safe and Secure Environment

Gateway ValueSelf Esteem

(34%)

Affordable Living

PERSONAL VALUES

PSYCHO-SOCIAL CONSEQUENCES

FUNCTIONAL CONSEQUENCES

ATTRIBUTES

High Income Level

TaxesCrime

Save Money

Population Growth

The PeopleInfrastructure

Educational System

Good Place for Family/Children

Become a Victim of Crime

TrafficBusiness

Opportunities

EmploymentOpportunities

Climate

More Crowds

Have More Choices

Better Quality of Life

Feel Good

Do Other Things

Personal Security

Self Esteem

Peace of

Mind

Buy Other Things

Less StressIn Control

Commonly Held Ideas

Family Love

Feel Safe

Get Along With Others

Makes Me Happy

Less Worry

Accomplishment

Self Satisfaction

Personal Enjoyment

Freedom

Air Quality

More Car Accidents

Save Time

Gain Knowledge

Children Learn More

Children Handle Life’s Problems

Will (Not) Be Sick

Spend Time With Family

Do a Better Job

Feel Healthy

Financial Security

Self Esteem

BusinessOpportunities

EmploymentOpportunities

Provide Carefor Family

(14%)

Choosing a Scenario(Weighted vs. Unweighted Results)

1% 1% 2% 3%

13%

30%

9%

3%

25%

9%

26%

1% 1% 2%3%

13%

4%

31%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Beyond

A AA/B B

B/C CC/D D

Beyond

D

Unweighted results (as represented by the black dashed line) are nearly identical to weighted results

PUBLIC AWARENESS

EFFORTSTelevision, Radio and

Newspaper

Behind the Scenes

gaining support from key stakeholders

Wasatch Choices 2040

Vision Scenario

Prop 3, 2006

Scenario Inputs

• Research and Data• Regional Workshops• Small Area Workshops• Values Surveys• Community Leader ASO• Scientific Survey ASO• Developer Interviews• Other…

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63

Current Growth Trend Not a Good Thing

Q550. Currently there are just over 3 million people living in the San Diego region. Over the next 25 years, experts project that the size of the population in the San Diego region will increase by a million making the total number of people living in the area reach just over 4 million. Do you think that is a good thing or a bad thing?

Base: n=1,001

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Exactly like Smith 3%

Strongly like Smith 13%

Somewhat like Smith 33%

Neither like Smith and Jones 12%

Somewhat like Jones 23%

Strongly like Jones 11%

Exactly like Jones 11%

Growth “if done right” Favored

Q585. Below are the opinions of two hypothetical residents. Please indicate which opinion comes closest to your own. Is your opinion more like Mr. Smith or more like Mr. Jones?

Mr. Smith believes that growth in the San Diego region, if done right, will bring many benefits and advantages to the people in the region. Mr. Smith believes that growth should be strongly encouraged and fostered.

Mr. Jones believes that growth of any kind in the San Diego region will jeopardize the quality of life for the people in the region. Mr. Jones believes that growth should be strictly managed or limited.

49%

38%

Base: n=1,001

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Based on what you have heard or read, which of the following do you think is the primary cause of the population growth in San Diego? Is it…

61%

39%

1 2

1. New births/growing families of people already here

2. People outside the region moving in

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People in Region Hold Mistaken Belief About Where Growth Comes From

Q560. Based on what you have heard or read, which of the following do you think is the primary cause of the population growth in the San Diego region? Is it…?

New births/growing families of people

already here

28%People outside the region moving in

72%

Base: n=809

Actually63% Internal37% Outside

They believe…

Growing Responsibly. Together.

68SWOT Fregonese Associates, ECONorthwest November 2012

SWOT Workshop

Omaha-Council Bluffs SWOT Analysis Workshop

69SWOT Fregonese Associates, ECONorthwest November 2012

SWOT Analysis

Internal

External

Strengths

Weaknesses

Opportunities

Threats

70SWOT Fregonese Associates, ECONorthwest November 2012

What We Heard• Held a SWOT work session with the

Greater Omaha Chamber and guests from around the region

71SWOT Fregonese Associates, ECONorthwest November 2012

What we heard: Strengths• Diversity of large sized companies• Low unemployment, hard work ethic• Strong education system, community colleges• Many effective education and training entities

such as Kiewit Institute for high tech jobs• Many young people want to stay• Appeal particularly to other Midwestern states• Low cost of living, short commute times• Incubator and start up spaces such as

Mastercraft building – a haven for tech and entrepreneurs

• Rural character of smaller towns with great access to the metro

72SWOT Fregonese Associates, ECONorthwest November 2012

What we heard: Weaknesses

• Inequality, high unemployment in minority communities

• Poverty in urban core, but also unseen, growing poverty in rural areas

• Low unemployment – can be challenge for new companies looking to recruit talent

• Need better connection between education, job skills and employers

• Lack of density in the urban core• Aging infrastructure impedes development ( in

quickly urbanizing areas as well as more rural Mills County)

• Not enough sites to accommodate rural growth• Sewer overflow challenges, infrastructure

maintenance

73SWOT Fregonese Associates, ECONorthwest November 2012

What we heard: Opportunities

• Still have work to do to attract young talent• Regionally, Omaha has a draw for young

professionals – opportunity to pull nationally• Not thought of as “hip” – opportunity to

change that• A place where millenials can take risks• Affordable office space• Recruit and retain international students at

UNO, particularly in STEM fields• Potentially attractive location to international

business looking to expand in the US• Demand for townhomes and “downsized

homes” in Mills County

74SWOT Fregonese Associates, ECONorthwest November 2012

What we heard: Threats• Decay of manufacturing jobs and wages –

workers can no longer live a middle class lifestyle on these wages

• Migration into region and rapidly rising prices are possible (e.g., Austin)

• Perception of lack of parking in downtown• Levee and flooding concerns • Uncertainty from FEMA mapping, potential

effect on insurance rates• Trouble financing infrastructure

75SWOT Fregonese Associates, ECONorthwest November 2012

SWOT Analysis

Internal

External

Strengths

Weaknesses

Opportunities

Threats