startups, the grad scheme myth, and how to hustle your way into a job (uclefs talk)

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By Andy Parker

Co-Founder at Zealify

@ParkerACS

@Zealify

www.zealify.com

Startups, the grad scheme myth, and how to hustle your

way into a job

Who am I?

Hi I’m Andy (@ParkerACS)

Who am I?

UEA Graduate, 2012 - Business Management

Co-Founder - UEA Management Society

Co-Founded Zealify -  £70k investment -  Team of 4

Since then:

Zealify’s Mission

To help people discover great jobs they enjoy in exciting companies to work for. - High growth startups & SMEs. - 15-250 employees. - Mostly tech & digital - But roles of all types

Zealify Profiles

Reasons to join a startup

2  

3  

1  

5  

6  

4  Impact  

Learning  

Team  

Meritocracy  

Long  term  reward  

Join  a  Mission  

Corporate Career Path

Source:  h*p://www.bain.com/offices/india/en_us/careers/career-­‐path.aspx  

Corporate Org Chart

Shareholders  Boar

d  Members  

Chairman  

CEO  

CFO  

VP   VP  

CMO  

VP   VP   VP  

CIO  

VP   VP   VP  

CPO  

VP   VP   VP  

Grad  Scheme  

Startup Org Chart

CEO  COO  RECENT  GRADUATE  

Financial Outcomes

Source:  h*ps://view-­‐api.box.com/1/sessions/e8c318c1945d4d0a9b3ac3bab12f8558/view  

Valuations, Growth & Employees Company   Market  Cap  

($billion)  Year  Founded   Employees  

Goldman  Sachs   78.34   1869   ~34,000  

IBM   146.6   1911   ~380,000  

Accenture   67.99   1989   ~335,000  

Unilever   83.26   1929   ~170,000  

Company   Market  Cap  /  Valua<on  ($billion)  

Year  Founded   Employees  

LinkedIn   25.23   2002   ~8,000  

Uber   >50   2009   ~700  

Snapchat   16   2011   ~350  

Zenefits   ~5   2013   ~1500  

You could join the next $1bn company

What does it take?

The most underrated skill that is a huge

competitive advantage for those that possess

it, is simply an ability to GSD.

The most underrated skill that is a huge

competitive advantage for those that possess

it, is simply an ability to GSD.

(aka hustle!)

Job Applications are a Fight for Attention

So do something to

STAND OUT

Inside the Hiring Manager’s Head

What are the employers looking for?

ü  Attitude over aptitude

ü  Value

ü  Culture Fit

ü  People who punch above their weight

Searching for a job IS a job

The basics: ü  Be willing to help yourself ü  Be polite – ALWAYS ü Don’t be arrogant ü Don’t fool yourself, there are

opportunities.

BUT you have to HUSTLE

Always be ‘on’

Be so remarkable they can’t ignore you: -  Networking -  Phone manner -  Email etiquette -  Social media -  Actual applications

How good is your Personal Brand?

“Your personal brand is what people say about you when you’re not in the room”

- Jeff Bezos, founder of Amazon

“Your personal brand is what people say about you when you’re not in the room”

- Jeff Bezos, founder of Amazon

What does google say about you?

You want the hiring manager to say:

“This person looks really interesting. We HAVE to meet with them”

You want the hiring manager to say:

“This person looks really interesting. We HAVE to meet with them”

Don’t be this person…

§  LinkedIn

§  Twitter

§  Personal website

§  Blogging – “blogging is the new resume”

§  Don’t discount Facebook

Personal Branding: Quick Wins

§  Firstnamelastname@gmail.com

§  Personal business cards

§  About.me

§  Professional Email signature

Your digital footprint

§  LinkedIn

§  Twitter

§  Personal website

§  Blogging – “blogging is the new resume”

§  Don’t discount Facebook

EVIDENCE of your work

§  GitHub

§  Dribbble

§  Personal website

§  Portfolio – (side) projects

§  Freelancing

§  References

Just GSD and show it off!!

Get Certified – Online Courses

Most Common Mistakes

✘  Speling & Grammer :-P

✘  Attention to detail

✘  Not reading the job description

✘  Too generic (!!!) - BE SPECIFIC AND TARGETED

ü Need to show desire, passion, zeal!

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Things to consider when looking for or evaluating a job.

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

ü What’s the current team like? Culture FIT!?

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Things to consider when looking for or evaluating a job.

ü  Focus on the job role and responsibilities (not the job title)

ü  Salary could be lower but opportunity for

growth larger

ü What’s the current team like? Culture FIT!?

ü  Progression & Ownership (Stock/Options)

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

More importantly...

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

More importantly...

ü Don’t get blinded by perks. Look for peers.

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

ü Do your research.

Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  

More importantly...

ü Don’t get blinded by perks. Look for peers.

ü Opportunities for learning & development?

ü Do your research.

ü Optimise for future growth over short term

reward.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

- Steve Jobs

If it fails...

You can always go back and follow the status quo.

Route to success

Andy Parker ap@zealify.com

@ParkerACS

@Zealify

www.zealify.com

Thank you!

Any Questions?

More from us here:

info.zealify.com/blog

Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck  

Why does a startup need economics and financial skill-sets?

ü Operations

ü Data analysis

ü Quantitative marketing

ü Market analysis Plus the founders have to do:

ü  P&L

ü  Cash-flow forecasts

ü  Cap tables (shareholders)

ü  Investment Rounds

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