startup and go: first steps

Startup & GoFirst Steps to Building a Technology Company

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Identify your drive to become an en-trepreneur & start a business: what

makes you tick?

There are a lot of ideas out there. Make sure you don’t fall in love with

an idea that won’t love you back.

Hire strategically and always ask why, not what. Sell your company to your

employees - it will inspire commitment & enthusiasm (things money can’t buy)

It’s easy to use research as a crutch to postpone action. Rather than top-heavy researching, keep your investigation ongoing.

Feedback is key. Talk to your customers, do surveys, and be thorough.

Hire slow, fire fast. If someone is not a cultural fit, it doesn’t matter how talented they are, move them out!

step 1. commit

step 2. research

step 3. idea

step 4. feedback

step 5. Hiring

€£$

money power

ZZZ

boredom ‘flex’ time

9

6

3

You want to change the world.

Don’t get stuck in the initial research phase

Even once you’ve launched: never stop researching

Too much initial research is as bad

as too little

You will fall in love with your idea

(and you should)

Use SurveyMonkey & Mturk to gather

feedback

Then, you need to take a step back and

make sure it’s realistic

Determine Your: Market Opportunity

Product & Model

Run tests using Google Adwords

Passion

Intention &career goals

In your network or vouched for

Your gut says something’s

wrong

They just “fell into it”

Pedigree

Analyze and repeat, repeat, repeat.

step 6. firing

Don’t let one person poison the well

Team morale trumps one unpleasant ‘star’employee’s output

Fire fast if they aren’t a good fit, waiting is worse for you & for

them

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