starting up by failing

Starting Up by Failing The Lisbon MBA 2014

Hi, I’m Andre

Lisbon, Portugal Retired Computer Science Engineer First company @ 19 years old Co-Founder of Adegga Wine Entrepreneur

AdeggaA Wine Marketplace

4 cities (Lisbon, Porto, Brussels, Rio) 10 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event 5000 #winelover customers $$$$$ of wine sold

The idea

What we thought consumers wanted.

What consumers really wanted.

Summer 2012The 20 Top Whites for less than 10€

Fail #1 Didn’t listen to customers.

What we thought wine producers wanted.

What wine producers really wanted.

Fail #2 Selling a product customers

didn’t want to pay for.

Lots of visibility.

Fail #3 Visibility is not money.

Flash Sales. What consumers wanted.

Wine producers didn’t want.

Fail #4 Didn’t do proper research.

Drawing board! 1. What you know. 2. Listen. Research. Brainstorm. Extra: Travel. Think.

Adegga WineMarket!

Success #1 A product that everyone wants

(and pays for).

SmartWineGlass

Success #2 Useful innovation.

What’s next? Lots. 1. More countries. 2. Online Marketplace.

What have I learned?

10 Quick Tips

Make a great team.

Get amazing supporters.

Think different.

Innovate. Non-stop.

Embrace (all forms of) success.

Love what you do.

Work hard. Party harder.

LOL! A lot!

Change the World.

JUST DO IT.f**k**g

Obrigado. Now, wine! andre@adegga.com

Twitter & Skype: andrerib