standards and best practices
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© 2011, the Book Industry Study Group, Inc
Book Industry Study Group(Grupo de Estudio de la Industria del Libro)
Student Attitudes TowardContent in Higher Education
© 2011, the Book Industry Study Group, Inc
Associación Nacional de Editores de Libros y Material de EnseñanzaMadrid, España, 25 Octubre, 2011
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Standards and Best Practices
Research
Education and Events
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• Tracking publisher net sales and units going back 3 years (2008, 2009, 2010)
• $14.8 billion in source data
• 1,963 publisher participants from all publishing sectors
BookStats
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BookStats Data Cube
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Total Market Results
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Education Results
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Higher Ed Results
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
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Student Demographics
Gender Male 43.70%Female 56.30%
Age Under 25 70.30%25 to 33 12.20%34 to 42 8.30%43 to 51 5.50%52 and over 3.60%
What type of school are you attending? 4-year college or university 61.40%2-year college or university 29.90%Career school, or voc-tech 3.90%Private, for-profit school* 4.80%
What is your year in college? Freshman / 1st year 26.90%Sophomore / 2nd year 29.20%Junior / 3rd year 19.30%Senior / 4th year 20.10%MBA program 4.60%
Are you a full-time or part-time student? Full-time 73.00%Part-time 27.00%
Who pays for your course materials? I do 43.90%Financial aid 33.10%Parents 20.10%
How are you attending school? Boarder: live on or near campus 35.40%Commuting to campus from home 52.70%Distance Ed (taking courses online) 11.90%
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Course Demographics
Into which discipline area does this course best fit? Natural sciences, medical/health 21.00%Social sciences, education 27.60%Humanities, fine arts 11.20%Business, vocational studies 18.50%Engineering, mathematics 13.80%Foreign language 3.40%English and literature 9.30%
Is this a course in your intended major or minor? Yes, intended major or minor 60.40%No 33.60%Don’t know (major undecided) 6.00%
Is this course required or an elective? Required 79.10%Elective 20.90%
How is this course being offered? In person / on campus class 82.80%Distance education / online class 12.80%
Mostly online, with periodic in-person meetings 3.70%
Which is most true about this course up to this point in the semester?
There is a textbook assigned for this course and it is used extensively 62.50%
There is a textbook recommended but it is not core or used extensively 22.80%The instructor doesn’t use any textbook, but instead uses content he/she has compiled 8.10%There is no formal content assigned 4.30%
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
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Student Buying Behavior
How did you get the course material/textbook for this course?
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Student Buying Behavior
If you bought the textbook, where did you purchase it from?
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Student Buying Behavior
Asked about rental preference and actual behavior.
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
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Content, Formats, Platforms
In what format was the textbook you purchased?
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Content, Formats, Platforms
Was the selected resource tool helpful?
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Content, Formats, Platforms
Why might you prefer an e-textbook over a printed book?
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Content, Formats, Platforms
Why might you prefer a print textbook over an e-textbook?
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Content, Formats, Platforms
What device have your primarily used to read e-textbooks?
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
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Student Value Proposition
How important were each of the following factors in your textbook acquisition process?
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Student Value Proposition
For those items below with which you’re familiar, how valuable are they to you in learning the content for your course?
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
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Illicit Acquisitions
Which of the following have you ever done while in college?
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Illicit Acquisitions
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Illicit Acquisitions
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•Student Buying Behavior
• Content, Formats, Platforms
• Student Value Proposition
• Illicit Textbook Acquisition Behaviors
Key Findings
© 2011, the Book Industry Study Group, Inc
15% descuento asistentes #Anele
Slide 31
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Gracias por su atención
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