spreading the word about reddy talkers!

Spreading the Word about Reddy Talkers!

Presented by: Jonnetta Pemberton, VP of Public Relations

What is Toastmasters International?

A non-profit organization that focuses on the development of public speaking and leadership skills through practice and feedback in local clubs.

Members improve their speaking and leadership skills by attending one of the 13,000 clubs that make up our global network of meeting locations

Toastmasters International

Toastmasters International includes:

14 Regions Over 85 Districts 13,000 clubs More than 270,000

members

Toastmasters Membership Profile

Gender:

Female: 52% Male:48% Annual Income:

$85,000-$99,000 Age:

69%: Between the 35- 49 Education:

82% have a college degree.

36% have an advanced degree.

Toastmasters Employment

Purpose of Brand Refresh

Increase club membership

Increase brand awareness across cultures, generations and professions

Appeal to a younger demographic without alienating existing member base

Brand Refresh Goal

TOASTMASTERSDISTRICT A

TOASTMASTERSDISTRICT B

TOASTMASTERSDISTRICT C

TOASTMASTERSDISTRICT D

District 37 Toastmasters

District 37 comprises the entire state of North Carolina and over 175 clubs

Toastmasters Clubs in Greensboro Area Clubs:

20 open

10 prerequisites

30 clubs total

There are 30 clubs in a 30 mile radius

Demographics ComparisonName Gender Avg. Age Avg. Income Education

ToastmastersInternational

Female-52%Male-48%

35-49 years $85,000-$99,000

82% -College Degree36%- Advance Degree

Guilford Co. Female-50%Male-50%

42.2 years $37,646 32.2% Bachelor's degree or higher

Alamance Co. Female- 51%Male- 48%

39 years $43,647 23.0%Bachelor's degree or higher

Local Toastmasters

How do we attract more new members?

Spreading the Word about Reddy Talkers!

Reddy Talkers Toastmasters Club

Charted in 2010 Vibrant, fun, group of people

interested in assisting each other achieve their leadership and communication goals

Regular Meetings

Every 1st, 3rd and now 5th Tuesday of each month at 6:00pm

1501 Yanceyville Street

American Red Cross Building

Greensboro, NC 27405

Reddy Talkers ToastmastersCan assist with: Decreasing your fear of public speaking Learning how to organize and conduct a meeting Organizing and present information more skillfully

through a series of prepared speeches Thinking more quickly through one- to two- minute

impromptu speeches Integrating constructive criticism into your prepared

speeches Developing leadership skills

Reddy Talkers S.W.O.T. Analysis

When you Promote Reddy Talkers, They Will Come!

Potential Reddy Talkers Members

Existing members of other clubs

Former Members General Public( Business Professionals,

Government, Education, other)

Target Job Market Employers

Promoting Reddy Talkers

Promoting Reddy Talkers

Maximizing Social Media Efforts Displaying a more personal image on

the website. Adding club history and Awards.

Inviting our groups and contacts to Reddy Talkers meetings and events.

Proudly listing membership in Reddy Talkers and linking the website.

Inviting our groups and contacts to Reddy Talkers meetings and events.

Creating and posting speeches.

Maximizing Promotional Efforts

Increasing our presences in area businesses and offices

Sending Holiday Cards to area businesses, previous members, and visitors

Maximizing Open Houses

Invite local government officials or candidates, company executives or HR representatives to speak.

Offer Interview Skills workshops

Maximizing Publicity

The key to successful publicity for Reddy Talkers will be continuous presence.

How much will this cost Reddy Talkers?

Cost to Reddy Talkers

Cost to Reddy Talkers

Welcome to Reddy Talkers!

From Guest to Member

Make the benefits of membership clear

Make it a point to welcome all visitors, and provide a guest resource to explain the meetings

Follow-up with an club evaluation

Let’s Spread the Word for Reddy Talkers!

Please visit: http://reddytalkers.toastmastersclubs.org/

Meetings:Every 1st, 3rd and now 5th Tuesday of each month

at 6:00pm 1501 Yanceyville Street

American Red Cross Building Greensboro, NC 27405

Bibliography

Clapp, C. (2011, October). The Elevator Speech. Toastmasters Magazine , p. 9.

Crilley, J. (2011, October). Marketing without Money. Toastmasters Magazine , p. 11.

Dees, D. (2011, July). Making the Most of Club Officer Roles. Toastmasters Magazine , pp. 28-29.

Development, C. E. (2011, August). Alamance Co. Profile. Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37001.pdf

Development, C. E. (2011, August). Guilford County Profile . Retrieved October 9, 2011, from Access NC: http://accessnc.commerce.state.nc.us/docs/countyProfile/NC/37081.pdf

Harrison, C. (2008, September). VPPR: When you Promote it, They will come! Toastmasters Magazine , pp. 14-18.

Harrison, C. (2011, July). You've got Guest. Toastmasters Magazine , pp. 24-27.

International, T. (2011). Toastmasters International membership Profile. Retrieved November 12, 2011, from Toastmasters International: www.toastmasters.org

Vincent, J. (2011, June). Toastmasters 2.0. Toastmasters Magazine , pp. 12-13,19.

Williams, J., & Smalley, D. (2011, October). Maximize Your Membership Drive. Toastmasters Magazine , pp. 28-29.