sports advertising presentation
Post on 20-Jun-2015
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DESCRIPTION
Group Presentation on Advertising Appeal and how it is associated with the world of Sports
TRANSCRIPT
Sports and Brand AppealBy: Shaun Mealey, Jude Schell-Sheehan, Tom Desiato
What Types of Advertising appeal make brands memorable in the context of sports programming?
Emotional AppealHumorMusic Sex
Rational AppealInformative
Background Information
National Football League
Olympic Games FIFA (Soccer)
Brand Recognition
Brand Awareness
Research Design
Survey
Focus Group
Data Analysis: Class Survey Results and Charts
How this Presentation can Benefit Future Researcher
Advertising Appeal and Example Survey/Focus Group Results
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