speaker at the europeana agm 2015, 4/11 - jens bley - living labs germany

eCulture in Smart Cities

Europeana AGM - November 2015 - Jens Bley

eCulture in Smart Cities

Overview: Smart Cities and eCulture

Deep Dive: Smart Square project

Explorative Dive: Enhanced Storytelling

Europeana AGM - November 2015 - Jens Bley

eCulture in Smart Cities is missing

Europeana AGM - November 2015 - Jens Bley

Models Concepts Benchmarks

eCulture in Smart Cities

Europeana AGM - November 2015 - Jens Bley

“Smart cities use information and communication technologies (ICT) to be more intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service delivery and quality of life, and reduced environmental footprint – all supporting innovation and the low-carbon economy.“

Boyd Cohen

Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility,smart infrastructure, smart technology, smart healthcare and smart citizen(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)

and for us: Smart Museums, Smart Culture, Smart LivingEuropeana AGM - November 2015 - Jens Bley

eCulture in Smart Cities

means

Reaching out to new audiencesEnhancing smart city services

Collaboration between various stakeholdersEngaging in new business models

Europeana AGM - November 2015 - Jens Bley

The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas

Reaching out to new audiencesby acting as a broadcaster

Europeana AGM - November 2015 - Jens Bley

Reaching out to new audiences

Cruise ship passengersBusiness travellers with spare time

Citizens in a leisure mode

Europeana AGM - November 2015 - Jens Bley

Points of contact with new audiences

Urban Furniture Digital Signage Shop Windows Apps

Courtesy Connecthings

Europeana AGM - November 2015 - Jens Bley

Enhancing Smart City Services Nice/France

Courtesy Connecthings

Europeana AGM - November 2015 - Jens Bley

Case Barcelona Contactless

Infrastructure Smart City Eco System

Europeana AGM - November 2015 - Jens Bley

Cases Marseille Hamburg Milan

Sources: Hamburg.de, Connecthings, ETT

Europeana AGM - November 2015 - Jens Bley

Case Urban Art Cloud

Europeana AGM - November 2015 - Jens Bley

Case to come eCulture Path Trondheim/Norway

CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway National Pilgrim Center

Europeana AGM - November 2015 - Jens Bley

Collaboration with various stakeholders

Municipal administrationCity tourism organization

City portalPublic transport corporation

Urban furniture companyCultural content owners

Service providers

A role for Europeana ?

Europeana AGM - November 2015 - Jens Bley

Engaging in new business models

Reach (Media), Click-Through, Licensing,Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts …

Key Performance Indicators Retail: Frequency = motivation to provide

shop windowsEuropeana AGM - November 2015 - Jens Bley

Know your own and the partner currencies

... conversion of contacts into visitors, users, members, friends, contributors, ...

... exclusive content, co-branding ...

Europeana AGM - November 2015 - Jens Bley

Deep Dive

Hamburg

Europeana AGM - November 2015 - Jens Bley

Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg

Europeana AGM - November 2015 - Jens Bley

City Center Various Streams of Potential Visitors / Users

Simulation: Archaeological Museum HamburgEuropeana AGM - November 2015 - Jens Bley

MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley

STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture

Measuring

audience movements, interests, modes

content engagement and crossover between cultural and non-cultural activities

in a

Smart Square, Smart Quarter, Smart City

contextEuropeana AGM - November 2015 - Jens Bley

Context

Hamburg developed an eCulture Agenda 2020

Europeana AGM - November 2015 - Jens Bley

New Momentum : UNESCO World Heritage Listing - July 2015

Europeana AGM - November 2015 - Jens Bley

New Momentum : Hamburg bids for the Olympics 2024/28

Photo gmp / hamburg.de

Europeana AGM - November 2015 - Jens Bley

Let us help shape really smart cities

Smart citizensSmart museumsSmart cultural services

with Europeana leading the political agendasetting ?

with Europeana as a hub for knowledge and case studies ?

Explorative Dive

Research, Storytelling and Audience Relevance

by means of Cognitive Computing

Europeana AGM - November 2015 - Jens Bley

Cognitive Computing

Europeana AGM - November 2015 - Jens Bley

Cognitive Computing

Europeana AGM - November 2015 - Jens Bley

Cognitive Computing

Europeana AGM - November 2015 - Jens Bley

Creating Relevance for Audiences

by means of Cognitive Computing

linking

Hamburg Vikings Trade RoutesCustoms Food Fashion Games Art

Tools Weapons Transportation Climate

with audiences interests, tastes, knowledge in a meaningful way

Europeana AGM - November 2015 - Jens Bley

Reformation 2017

Creating Relevance for

Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe

500 Years - Reformation 2017

Art Believes Climate Media(Print) Trade Food ...

Europeana AGM - November 2015 - Jens Bley

Reformation 2017 (and beyond) Pan-European Storytelling

Reformation 2017 (and beyond)

Discovering and displaying meaningful connections between collections, places, people, events, themes ...

for and with cultural institutions, tourism organizations,

educational publishers, audiences ...

Europeana re-use services ?

eCulture in Smart Cities

and Cognitive Computing in eCulture

Europeana AGM - November 2015 - Jens Bley