speaker at the europeana agm 2015, 4/11 - jens bley - living labs germany

eCulture in Smart Cities

Europeana AGM - November 2015 - Jens Bley


Overview: Smart Cities and eCulture

Deep Dive: Smart Square project

Explorative Dive: Enhanced Storytelling


eCulture in Smart Cities is missing


Models Concepts Benchmarks



“Smart cities use information and communication technologies (ICT) to be more intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service delivery and quality of life, and reduced environmental footprint – all supporting innovation and the low-carbon economy.“

Boyd Cohen

Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility,smart infrastructure, smart technology, smart healthcare and smart citizen(Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014)

and for us: Smart Museums, Smart Culture, Smart LivingEuropeana AGM - November 2015 - Jens Bley


means

Reaching out to new audiencesEnhancing smart city services

Collaboration between various stakeholdersEngaging in new business models


The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas

Reaching out to new audiencesby acting as a broadcaster


Reaching out to new audiences

Cruise ship passengersBusiness travellers with spare time

Citizens in a leisure mode


Points of contact with new audiences

Urban Furniture Digital Signage Shop Windows Apps

Courtesy Connecthings


Enhancing Smart City Services Nice/France

Courtesy Connecthings


Case Barcelona Contactless

Infrastructure Smart City Eco System


Cases Marseille Hamburg Milan

Sources: Hamburg.de, Connecthings, ETT


Case Urban Art Cloud


Case to come eCulture Path Trondheim/Norway

CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway National Pilgrim Center


Collaboration with various stakeholders

Municipal administrationCity tourism organization

City portalPublic transport corporation

Urban furniture companyCultural content owners

Service providers

A role for Europeana ?


Engaging in new business models

Reach (Media), Click-Through, Licensing,Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts …

Key Performance Indicators Retail: Frequency = motivation to provide

shop windowsEuropeana AGM - November 2015 - Jens Bley

Know your own and the partner currencies

... conversion of contacts into visitors, users, members, friends, contributors, ...

... exclusive content, co-branding ...


Deep Dive

Hamburg


Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg


City Center Various Streams of Potential Visitors / Users

Simulation: Archaeological Museum HamburgEuropeana AGM - November 2015 - Jens Bley

MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley

STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture

Measuring

audience movements, interests, modes

content engagement and crossover between cultural and non-cultural activities

in a

Smart Square, Smart Quarter, Smart City

contextEuropeana AGM - November 2015 - Jens Bley

Context

Hamburg developed an eCulture Agenda 2020


New Momentum : UNESCO World Heritage Listing - July 2015


New Momentum : Hamburg bids for the Olympics 2024/28

Photo gmp / hamburg.de


Let us help shape really smart cities

Smart citizensSmart museumsSmart cultural services

with Europeana leading the political agendasetting ?

with Europeana as a hub for knowledge and case studies ?

Explorative Dive

Research, Storytelling and Audience Relevance

by means of Cognitive Computing


Cognitive Computing


Creating Relevance for Audiences

by means of Cognitive Computing

linking

Hamburg Vikings Trade RoutesCustoms Food Fashion Games Art

Tools Weapons Transportation Climate

with audiences interests, tastes, knowledge in a meaningful way


Reformation 2017

Creating Relevance for

Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe

500 Years - Reformation 2017

Art Believes Climate Media(Print) Trade Food ...


Reformation 2017 (and beyond) Pan-European Storytelling

Reformation 2017 (and beyond)

Discovering and displaying meaningful connections between collections, places, people, events, themes ...

for and with cultural institutions, tourism organizations,

educational publishers, audiences ...

Europeana re-use services ?


and Cognitive Computing in eCulture


speaker at the europeana agm 2015, 4/11 - jens bley - living labs germany

Government & Nonprofit