sparkville for your city

Fabrice Marchal, fabrice.marchal@me.com , July 2013

“Move smarter, save more”“The Mobility Catalyst”

Wednesday, July 24, 13

IntroductionFabrice Marchal, Ing., Ph.D., 18 years+ in transport planning, research & software development

more on

Wednesday, July 24, 13

Mission

1. Help cities to

• reduce traffic jams with low-cost solution

• increase acceptance of Congestion Charging (CC)

2. Reward citizens for contributing

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Helping your CC project

Design Implementation Evolution

Timeline of the project

Test pricesImprove

acceptability Reinforce system

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Our solutionFun & rewarding Engaging citizens

Consumer orientedTailored to city

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Congestion Charging

+ 80 $

20 $+

70 $

-30 $

driving off-peak

driving during peak

infrastructure

State coffers

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Let’s amplify traffic reduction 2X

with the Sparkville catalyst!

Wednesday, July 24, 13

Sparkville

+ -10 $

-50 $+

70 $

- 10 $

0 $

off-peak reward

State coffers

reward during peak

Sparkvilleware

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Advantages for your city

• increased political acceptance

• no hardware ➼ limited setup cost

• better efficiency per spent $

• flexible, reversible, adaptable, fine-grained

• provide wealth of travel data

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Be the first Sparkville!Period Activity Deliverable

R&D stage

Production

Assesment

setup rewardsdefine incentives

pilot program goes live

trial operation real distribution

proof of concept

analysis of collected data

project reportstatistical data

Contact: Fabrice Marchal, fabrice.marchal@me.com

Wednesday, July 24, 13