social selling video in lehman's terms
Post on 29-Jun-2015
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Let’s Put The Social in Your Video
SOCIAL MEDIA VIDEO
SOCIAL VIDEO
INTERACTIVE ENGAGEMENT PROCESS
Recognize that the customer’s buying and engagement process has changed today. Your Customers must be able to participate and contribute. The shift to social selling. Buyers have more control now, they have access to instant information by doing their research on the web and consulting with others and they are watching more video content today than ever.
The use of Video has a huge play
www.douglehman.com
Let’s Put the Social in Video
SOCIAL PROOF ARE YOU VISIBLE ONLINE?
If a picture is worth a thousand words what is video worth ?
A quality video can establish advanced credibility.
Video is more engaging, compelling and convincing that plain text
Video is more effective for storytelling
Video provides a better connection with customers & audience
Video is a 24 Hour Brand Ambassador
Video Improves your brand awareness, drives more sales,
Video can assist with online visibility and improves SEO dramatically
WE are visual learners it’s a natural training method
Benefits Social Video Marketing
SOCIAL VIDEO = Engaging the Conversation
Your Customer’s Buying Process has changed Today due to the internet and Social Media. Buyers have more control now, they have access to instant information by doing their research on the web and consulting with others. Buyers want and desire SOCIAL PROOF. We have to adapt our sales and marketing Process.
5 Principles for Effective Social Video Selling
4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement
1 • WATCHABLE – Call to Action, Video/Audio Quality
Image Background
2 • FINDABLE – Video SEO, Metadata, Sales Proposal
Video Distribution Leverage Social Networks
3 • SHARABLE - Embed links, allow comments, sharing, rating
Cross-Promotion Video Collaboration
www.douglehman.com
4 Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments
ACCOUNTABLE ACTIONABLE
You Want More than Connect with Doug
Let’s Put It In Lehman’s Terms Passionate about Video Engagement
www.douglehman.com doug @douglehman.com
@douglehman
Doug Lehman
(404) 654-0304
Brand Ambassador of Video Engagement
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