social selling
Post on 10-May-2015
325 Views
Preview:
DESCRIPTION
TRANSCRIPT
Social Selling
B2B Sales is Now a Popularity Contest
What is Social Selling?
It’s…
Social Selling is the practice of communicating with
businesses via social networks in attempts to get your name to prospects you’re company
is interested in
So I Friend them on Facebook…?
Not exactly… I mean you can if you want to…
However, it’s more important to start a conversation than be Facebook friends
There’s A lot Out There
Facebook is good, but there are so many other potential ways to connect with people
Don’t limit yourself to just one
Don’t just Awkwardly say “Hi”
The point is not to just chat it up randomly
You want to connect to them with purpose
Hi Stranger!
Would you wanna be friends with this guy?
Flirt Business You want to flirt business on social media platforms
Tweet or post to a prospect as you would a secret crush
Identify a common area of interest and tweet or post about it on their page/profile
It’s Not Always Straight Forward
Sometimes it may be best to just send out a tweet or post not directly to them but on your own page
This may attract others to the information that you are posting about
How to Attract
“#” (hash tagging) and linking.
Hash tagging identifies a specific category that if people search for you will come up
# Success
Mock TweetIn this case our prospect is “BigBiz”, they are a company you’re interested in, so we tweeted at them
The #’s are topics of which you believe BigBiz will be interested in
Link them to content from your company that you think they would want to know
Mock Google+ Post
Sometimes you don’t have to directly contact a person
Posting content you believe that your target audience wants knowledge about will also increase your chances of contact
Finally…Don’t Be a Stalker Easy does it on
the tweeting and posting on peoples profiles
Hey wanna be friends!?
Too much just makes you seem like you’re desperate
See What Else We Got!
For more information on how to “flirt business” and sell into the the big
companies check out our free guide “Selling Into the Fortune 1000” Here:
http://www.salesquest.com/resources/selling-into-the-fortune-1000/
top related