social recruiting seminar maximizing linked in and facebook for recruiting 2.23.12

Social Recruiting Seminar:Maximizing LinkedIn & Facebook for Recruiting

Educational Seminar Series: Fairfax, VA – February 23, 2012

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What to Expect Today

• Quick Intros• Seminar Topics

• Social Recruiting - It's Serious, Start Now• LinkedIn Recruiting Products: Beyond Recruiter & Jobs• Key Strategies for Targeting Passive Candidates on LinkedIn• Best Practices in Negotiating Your LinkedIn Contract• Driving Passive Candidates with Facebook Targeted Ads• Facebook Targeted Marketing Case Study• Building a Facebook Fan Page Strategy

• Q&A • Please Ask Away – Don’t hold until the end

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Understanding your Core Value?

• Based in Boston, MA – California Team in San Diego & Santa Clara

• Digital Recruitment Marketing Agency• Expertise in Digital Marketing, Recruitment Marketing,

Communications, Events & Branding • Focused on Recruitment Advertising• Diverse Digital Marketing Experience• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Go Beyond Job Boards – Recruitment Advertising

• Social Recruiting• Employee Referral

Strategies• Targeted Recruiting Ads• Pay-Per-Click Recruiting• SEO for Recruiting• Content Development• Smart Use of Boards

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Why a New Recruitment Marketing Mix?

LinkedIn Indeed Monster CareerBuilder0

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12.3 12.1

Number of Monthly Unique Visitors December 2011 – Compete.com

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Time Shifts to Social Networks & Search

Source: JobVite 33 Essential Recruiting Stats

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Competition will Only Get Tougher

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Competition will Only Get Tougher

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Bidding Strategies for PPC Campaigns

So Why Spend Your Recruiting Budget on LinkedIn?

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Fish Where the Fish Are…

750M Active Global Users* Facebook.com - July2011

$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions

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LinkedIn Products You Probably Know• Job Postings – 30 Day

• Job Slots – $1,200 Per year• Unlimited New Listings• Targeted placement to LinkedIn Members• Great SEO for Google• Push to Twitter

• LinkedIn Recruiter – $8,200 Per year• Full access to LinkedIn database• 50 InMails per month – Some Rollover• Project Folders, Reminders, OFCCP compliance• Protected Corporate Asset

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LinkedIn Solutions You Should Know About• LinkedIn Recruitment Ads• LinkedIn “Work with Us” Ads• LinkedIn “Jobs for You” Ads• LinkedIn Company Profile Pages• LinkedIn Direct Ads• LinkedIn New Solutions

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LinkedIn Recruitment Ads

Target LinkedIn Users with Bigger Employer Branding

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LinkedIn “Work with Us - Branded”

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LinkedIn “Work with Us – Co-Brand”

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LinkedIn “Work with Us – Picture Yourself”

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LinkedIn Career Pages

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LinkedIn DirectAds Target Passive Candidates

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LinkedIn Recruitment Advertising

Laser Focused Targeting of Passive Candidates

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Social Recruiting - LinkedIn• LinkedIn Recruiting Tools are Developing Rapidly• Excellent Quality but Relatively Expensive

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LinkedIn – New Solutions

Talent Connect:• Connect with passive candidates as “Leads”• Import Resumes into LinkedIn Recruiter• CRM Tools – Talent Community & Communication

Referral Engine:• Clearly Powerful Access but LinkedIn Only• Recruiter Seats Required for Engaging Candidates

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Bidding Strategies for PPC Campaigns

Negotiating Your LinkedIn Deal

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800M Active Global Users•Facebook.com - Jan 2012

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Facebook – It’s Serious

2011 Ad Revenue - $4.05B

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Social Recruiting on Facebook

• Targeted Ads Pushed to Passive Candidates• Facebook Fan Pages Build a Talent Network

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Target Facebook Ads to Passive Candidates

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Targeting Candidates by Geography

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Targeting Candidates by Profile Likes & Job Title

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Targeting Users by Profile Information

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Be Creative In Small Spaces…

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Relevant Ads During Facebook Experience

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Targeting Passive Candidates of All Stripes

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Facebook Case Study for Campus Recruiting

GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand

WHO: Facebook ads targeted 480 MIT studentsWHAT: athenahealth Branded “Free Food for Finals” EventWHEN: May 18, 2011 – Finals WeekWHERE: Massachusetts Institute of Technology Campus

RESULTS:Generated 7,000 impressions on campusFacebook ads sparked word of mouth/viral actionsMore than 250+ students came to employer eventOne Full Time HirePipeline of Co-Ops & InternsStronger Relationship with Career Services

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Campus Recruiting: Facebook MarketingFacebook Ads combined with Live Event @ MIT

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Building a Facebook Fan Page Strategy

Corporate Page vs. Dedicated Careers Page

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Corporate Page vs. Dedicated Page

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Facebook for Your Employment Brand

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Build an Engaging Candidate Experience

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Common Mistakes using Facebook

• No Clear Ownership• Starts & Stops • Job Pollution• No Clear Recruiting Call to Action• Lacks Authenticity

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Facebook Recruitment Opportunities• Serious Volume of Users• True Passive Candidate Audience• Sophisticated Targeting for Ads

• Education• Employer• Geography• Interests

• Fan Page to Engage Talent Community• Share a Window into Corporate Culture

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What’s Your Recruitment Marketing Mix?

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Q&A

HireClix Contacts – Scott Ryan – VP Client Servicesscott.ryan@hireclix.com -

Neil Costa – Founder & CEOneil.costa@hireclix.com – 617.899.1166http://www.linkedin.com/in/neilcosta

www.hireclix.comwww.linkedin.com/company/hireclixwww.twitter.com/hireclixwww.facebook.com/hireclix