social production

the battle of big thinking

john v willshire, phd@willsh

the battle of big thinking?

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The 20th century company

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“everyone has their place in a rank, every place defined a

function, and authority flowed through a chain of command”

Charles Leadbeater@wethink

+ ?

+

It’s time for the BIG PUSH

shit

the big push

the battle of big thinking

We are conditioned for

The internet revolution

anything we like

the battle of big thinking

so…

social

+

errrr…

Wrong category, sunshine…

+

+

examples

What’s inside

morehops

lesshops

herby?

Fruit variety

A bit of zing

What it looks like

moo.com

Where you get it

cheap quick

How it’s displayed

help…

• IKEA

Harry SalenWhen met

furnishings that socialise

How you pay

You talk most often to… 16 calls, 25 m

You’ve not talked to…

…for agesThe person you call most at weekends is… 5 calls, 24 m

…keeps you talking for hours

1 call, 42m

Your most expensive buddy is…

1 call, 32m(Australia)

You send most text messages to… 74 SMS / 5 MMS

07771 24357207251 15645207731 14527307989 77755407968 25252507998 99115107656 117727

35 11 10

67 99 21

22 94 14

32 93 10

11 10

67 99 21

94 14

32 93 10

07771 24357207251 15645207731 14527307989 77755407968 25252507998 99115107656 117727

35 11 10

67 99 21

25 94 14

32 93 10

11 10

67 99 21

94 14

32 93 10

How you SHARE

Socialise design

• Chairs & 3D printing

examples

more

the battle of big thinking?

It’s not one big idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

idea

ideaidea

idea

idea

Why Us?

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by matt jones (http://magicalnihilism.com/)

thank you

@willshfeedingthepuppy.typepad.com