social networks4 change
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Networks in the Context of Social Change
Cameron D. Norman PhDCENSE Research + DesignDalla Lana School of Public Health, University of Toronto
Tuesday, May 17, 2011
Social Networks"In a world where individuals make decisions based not only on their own judgments but also on the judgments of others, (information) quality is not enough”
Watts, D (2003). Six Degrees, p.250
Tuesday, May 17, 2011
Norman, CD & Huerta, T (2006).Implementation Science, 1, (1), 20
Tuesday, May 17, 2011
Tuesday, May 17, 2011
Huerta, Norman, Best, Mortimer, Moor & Buchan (2008, unpublished)
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
“You complete me”
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
“Its not what you know, it’s who you know”
Tuesday, May 17, 2011
Why we Interact: Thoughts About Networks
“Birds of a feather flock together”
“You complete me”
“There’s power in numbers”
“Surround yourself with good people”
“Its not what you know, it’s who you know”
“Keep your friends close and your enemies closer”
Tuesday, May 17, 2011
Networking Theories
Structural holes (A friend of a friend)
Balance (Bridge building)
Collective Action
Proximity
Contagion
Tuesday, May 17, 2011
Birds of a Feather...
Homophily
homo (gr): “Same” + phil (gr): “Love”
A dyad theory that expresses the degree to which individuals interact based on similar characteristics and attitudes. This can explain segregation or differentiation (network closeness or distance)
Tuesday, May 17, 2011
Bearman PS, Moody J, Stovel K.(2004) Chains of affection: The structure of adolescent romantic and sexual networks. American Journal of Sociology, Vol. 110, (1).
Tuesday, May 17, 2011
Tuesday, May 17, 2011
Networks & Health
Those with more obese social relations were more likely to be obese themselves
What does this suggest for individuals and communities?
What are the implications of this finding?
Tuesday, May 17, 2011
DESIGN + SYSTEMS THINKINGSTRATEGIES FOR CHANGE INITIATION THROUGH NETWORKS
Tuesday, May 17, 2011
How can an understanding of social networks, systems & design thinking
help you initiate and sustain change?
Tuesday, May 17, 2011
Cameron D. Norman PhD
cameron.d.norman@gmail.comcameron.norman@utoronto.ca
+416.978.1242Twitter: @cdnorman
W: censemaking.wordpress.org
Network!
Tuesday, May 17, 2011
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