social media: what you need to know (for the the 2012 communication leadership exchange conference)

SOCIAL MEDIA: WHAT YOU NEED TO KNOW ///////////

“Looking down is the new looking up.”

- WSJ

A new-ish universe.

Social media = WOM on steroids

Each interaction with an individual is an opportunity.

A chance to help form or change an opinion about a Brand.

It is not a controlled message, and that is in large part its power.

Social Media is earned media.

There are no guarantees.But luck is the residue of

design.

“Be Unforgettable.”Red Tettemer + Partners

“And…leave them talking.”Red Tettemer + Partners

http://vimeo.com/35353468

Finding Undeniable

Starting Point• Target Audience.• Why are you here? Biz

Objectives. • What value are you bringing?• What does success look like?

Under Armour Ultimate Intern

http://vimeo.com/25221782

FACEBOOK

Forget Storytelling.

Post Storyfilled Snacks.

Don’t Build On Facebook.

Hack the Graph.

Don’t wait for Facebook’s huge populace and sharing

power to elevate your Brand.

Stretch the snacks, feed more people.

…by testing Facebook’s new Ad products to grow your

audience, reach biz goals.

Use the new insights dashboard not just to measure growth and reach, but also to

understand consumer behaviors and interests.

TWITTER

Get over the fear the flying.

This is your megaphone. What do you have to say that’s

worth millions retweeting?

Twitter’s ad platform delivers follows.

Where do you want them to follow you to?

PINTEREST

Welcome to the Ladies Room.

You know what happens when a lot of women gather in one

place?

You know what happens when a lot of women gather in one

place?

Men start to show up.

Why are you paying for SEO, when you could be pinning it?

Bring great pictures.

Bring great pictures.

And an even better idea.

http://pinterest.com/dialformen

Change is the only constant.

By changing nothing, nothing changes.