social media: what the "guru's" don't know

Social Media Tips & Tricks______________________________

What the “Gurus”

Don't Know

Ryan HegrenessMarketing & Enterprise Development Manager City of Arlington (TX) Parks & Recreation

@hegreness linkedin.com/in/hegreness

Athletic Business

Conference 2014

Orlando, FL

TODAY:FACEBOOK

TWITTER

YOUTUBE

TODAY:

the basics / an overview

the magic that gets results

amplifying reach & effectiveness

targeting, precision & power

“GURU"

WIZARD

ROCKSTAR

JEDI MASTER

THE BASICS / AN OVERVIEW

facebook & twitter icons by: http://www.behance.net/AllisonDandrea

AUDIENCE

MESSAGING

FREQUENCY

Minimum: A few posts a week

Maximum: A few posts a day

POST REACH15-20%

AUDIENCE

22% of Men

15% of Women

MESSAGING

FREQUENCY

Minimum: Three times per day

Maximum: 30 times per day

POST REACH

Source: https://blog.bufferapp.com/social-media-frequency-guide

MANAGEMENT

AUDIENCE

http://www.statista.com/statistics/291018/us-users-who-use-youtube-to-watch-or-listen-to-music/

According to Nielsen, YouTube reaches more US

adults ages 18-34 than any cable network.

https://www.youtube.com/yt/press/statistics.html

MESSAGING

FREQUENCY

Consistency is key.

POST REACHOptions:

1. Build a following (subscribers) 2. Promote on other websites 3. Go viral 4. Pay for ads

THE MAGIC THAT GETS RESULTS

BE VISUAL

S.T.E.P.P.S.

SOCIAL CURRENCY

TRIGGERS

EMOTION

PUBLIC

PRACTICAL

STORIES

S.T.E.P.P.S.

SOCIAL CURRENCY

TRIGGERS

EMOTION

PUBLIC

PRACTICAL

STORIES

SOCIAL CURRENCY

TRIGGERS

EMOTION

PUBLIC

PRACTICAL

STORIES

BE SNACKABLE

BE TIMELY

BE RESPONSIVE

MEASURE RESULTS

MANAGEMENT

MEASURE RESULTS

BE VISUAL

BE EMOTIONAL

PROVIDE VALUE

BE TIMELY

BE RESPONSIVE

BE BRIEF

MEASURE RESULTS

SET IT UP CORRECTLY

USE ANNOTATIONS

BE CONSISTENT

regular schedule if possible

BE CONSISTENT

maintain branding, intro and outro through most videos on your channel

DON’T BE TYPICAL http://youtu.be/nkJF-fRT9yI

BE FUNhttp://youtu.be/xcyRBY4BFWs

BE CLEVERhttp://youtu.be/-36AghsuTpo

USE EMOTIONhttp://youtu.be/UqrTlne4z2Y

BE BRIEFhttp://youtu.be/UsUGav2PRPc

BE RESOURCEFULhttp://youtu.be/jfkQujgLjag

KEEP IT SIMPLE http://youtu.be/Xl7dxwcyS4A

GO OVER THE TOP http://youtu.be/xiJo3wcryVE

USE LOCAL TALENT http://youtu.be/Ent9fv4tYsI

MEASURE RESULTS

AMPLIFYING REACH & EFFECTIVENESS

INTEGRATE FBELSEWHERE

WORK WITH INFLUENCERS

UTILIZE CONTESTS

“SOCIAL POSTS”

BOOSTING POSTS

ADVERTISING

FOLLOWING TACTICS

USE #HASHTAGS

USE LISTS

USE TWITTER CARDS

ADVERTISING

EMBED & SHARE

ADD FEATURED VIDEO

WATERMARKS

BRANDING INTRO

CTA OVERLAYS

FAN FINDER

ADVANCED SETTINGS

YOUTUBE ADS

TARGETING, PRECISION & POWER

GRAPH SEARCH

CUSTOMAUDIENCES

CONVERSION PIXELS

DATA FILE AUDIENCES

LOOK-A-LIKE AUDIENCES

ADVANCED AD TARGETING

social icons by: http://www.behance.net/AllisonDandrea

FOLLOWING TACTICS

LIST AUDIENCES

TARGETED ADS

social icons by: http://www.behance.net/AllisonDandrea

TARGETED ADS

CONCLUSION

QUESTIONS?

social media: what the "guru's" don't know

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