social media - what a small business needs to know in 2012

Leveraging Social Media: Make it part of your sales cycle

What makes a great brand?

• Compelling idea• Core purpose and

supporting values• Central organizational

principle (is this on-brand?)

• Ability to stay relevant

Brand = quality, vision and consistency.

What is a brand?

• A brand is the gut feeling you have when you think about a product or service. It’s not the product itself.

Why Social Media? Why now?

• Help your target market find you• Control what they do find• Virtual handshakes

– Reconnect – Meet new contacts– Stay top of mind

• Acknowledge customers• Set it and (sometimes) forget it

The Social Media Sales Cycle

6

The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Blogs

SEO

Mobile

The three big drivers:

How do search engines work?

Top sites in the US

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. Wikipedia

7. eBay

8. Twitter

9. LinkedIn

10.Craigslist.org

11. Blogspot

12. Windows Live

13. MSN

14. Go

15. Bing

16. Pinterest

17. PayPal

18. AOL

19. CNN Interactive

20. ESPN

12

Google Places= New Yellow Pages

Google Places= New Yellow Pages

LinkedIn: Your online portfolio

18

Spontaneous networking

Intentional networking

LinkedIn company pages

The Social Media Sales Cycle

Blogs: The Backbone of Social Media

Blogs are social media fodder

Blogs = Virtual Home Base option

Target market

YouVirtual Home Base

Virtual Home Base

Blogs are SEO friendly

• Search engines love:– new content– websites with lots of pages– keywords in URLs/titles/links– back links

Keyword Success

Image success

Facebook Pages: Give them something to talk about

Facebook … really?• 800 million people• Easier than blogging• Visual• Free• SEO

Twitter: The 24/7/365 Cocktail Party

Why Twitter?

• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM

Automate & Generate

Referral generation

• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch

DKD

New

Med

ia P

refe

rred

P

art

ners

Thank you!

Twitter: @DianeDanielson

http://dkdnewmedia.com