social media used by some leading brands
Post on 30-May-2018
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How Brands use Social Media
Case Studies
Engagement models of some leadingbrands
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Starbucks
Retail Industry
Annual Revenue: 123 Billion USD
Daily Unique Visitors: 500,000
SM Strategy:
Understand how each channel provides a different dimension ofengagement
Centralize Coordination
Find champions who can explain and mitigate risk
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Starbucks
Community Site: MyStarbucksIdea.com - where people submit , commenton, and vote for their favorite ideas
Social Network: Group on Facebook: 3.5 Million Members
Microblogging: Twitter, 250,000+ Followers
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Toyota
Automotive Industry
Annual Revenue
Daily Unique Visitors
SM Strategy
Be in it for the long haul Pick channels carefully
Spread engagement to employees beyond the social media team
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Toyota
Video Sharing: YoutubeChannel
Microblogging: Twitter
Blog: Priuschat.com Toyota provides access, information and support.
Social Network:
Pages on Facebook
Prius
Lexus
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SAP
Information Technology
Annual Revenue
Daily Unique Visitors
SM Strategy
Open the platform to anyone and everyone
Encourage employees to tap into social media to get work done
Engage in new channels where people already are
Support engagement as an extension of the company culture
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SAP
Community Network: SCN (SAP Community Network) 6 years old, 1.7 Million Users
Blogs, Discussion Forums, Wikis
2/3rd contributors are customers, thought leaders, analysts and partners fromthe SAP ecosystem
Microblogging:
Twitter: 8 Official Accounts, more personal accounts managed by SAP
employees, partners, analysts
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Dell
Information Technology
Annual Revenue
Daily Unique Visitors
Social Media Strategy Be conversational from the start
Make social media part of the job, just like email
Modularize and synchronize content across channels
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Dell
Community Site:
Ideastorm an idea generaton hub
Blog: Direct2Dell
Microblogging: Twitter
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IKEA
Retail Industry
Annual Revenue:
350Billion Euros
Daily Unique Visitors:
400,000
SM Strategy:
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IKEA
Social Network: Group on Facebook:
Everytime I go to IKEA I steal the little wooden pencils, 23,196 Members
Community Site: IKEA Friends website
Video Sharing: http://tv.ikea.se
Blogs:
IKEAFans
IKEA Hacker (Ideas from fans)
Flatpack Ohio (Fan Website)
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IBM
High Tech Industry
Annual Revenues
> 100 Billion USD
Daily Unique Visitors
500,000
SM Strategy
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IBM
Wikis: Developerworks
Virtual World: Rational Software Development ConferenceBusiness Center
Presentation Share: IBM Social Computing Guidelines
Social Network: R-Heroes
Online Video: From Mr.Fong
Podcasting: Podcast Series, My developerWorks Microblogging: Twitter, 2512 Followers
Forums: My developerWorks: Forums
Blogs: IBMers' blogs: (> 125 Corporate Blogs)
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Ford
Automotive Industry
Annual Revenue:
Daily Unique Visitors:
SM Strategy
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Ford
Wiki Site: Where are the Joneses?
Microblogging: Twitter, 11397 Followers, 1751 Updates
Social Network:
Facebook Group: Where are the Joneses? 388 Members
Facebook Page: Ford Drives U, 6944 Fans
Blogs: The Social Media Marketing Blog by Scott Monty
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Delta Air Lines
Airlines Industry
Annual Revenues:
Daily Unique Visitors:
SM Strategy:
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Delta Air Lines
Social Network: Page on Facebook: Delta's Force for Global Good
Blog: Under The Wing
Microblogging: Twitter, 7898 Followers, 30 Updates
Video Sharing: YouTube Channel, 47 Videos, 1923 Subscribers Photo Sharing: 2 Flickr Accounts, >1550 photographs
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Coca Cola
Consumer Goods Industry
Annual Revenue:
Daily Unique Visitors
SM Strategy
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Coca Cola
Blog: Coca-Cola Conversations
Video Sharing: YouTube Channel: 12 Videos, 1092 Subscribers
Online Video: The Extreme Diet Coke & Mentos Experiments
Social Network:
Facebook App: Coke Tag (widget for sharing links)
Facebook Page: Sprite Sips, 2797 Fans
Virtual World:
YouTube Channel: Virtual Thirst (Ideas submitted by users for Second Life
experiences, 13 Videos
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Rubbermaid
Consumer Goods and Services
Annual Revenue:
Daily Unique Visitors:
SM Strategy
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Rubbermaid
Bookmarking: StumbleUpon, 124 Favourites, 32 Reviews
Online Video: YouTube Channel, 45 Videos, 34 Subscribers
Reviews /Ratings: Section on website
Blog: Rubbermaid
Adventures in Organization
Photo sharing: Flickr Account, 473 Photographs
Social Network: Facebook Page, 359 Fans
Content Aggrn: FriendFeed, 354 Subscribers
Microblogging: Twitter, 4551 Followers, 1774 Updates
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Detroit Pistons
Sports
Annual Revenues
Daily Unique Visitors
SM Strategy
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Detroit Pistons
Video Sharing: YouTube Channel, 121 Videos, 262 Subscribers
Microblogging: Twitter, 6507 Followers, 1032 Updates
Social Network:
Posting Up: The Official Social Network of the Detroit
Pistons
10660 Members
1880 Photographs, 342 Videos, 78 Audio Files
36 Games, 985 Blog Posts, 30 Groups
6 Forums with around 5000 posts
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Luxor Hotel
Travel
Annual Revenue
Daily Unique Visitors
SM Strategy
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Luxor Hotel
Blog: Luxor Insider
Microblogging
Brightkite, 8 Friends
Twitter, 7838 Followers, 2820 Updates
Social Network
Facebook Page, 5011 Fans
Facebook App, 799 Fans
MySpace Page
Video Sharing
2 YouTube Channel, 26 Videos, 64 Subscribers; 38 Videos, 105 Subscribers
Vimeo Channel, 7 Videos
Photo Sharing: Flickr, 117 Photographs
Content Aggregation: FriendFeed, 50 Subscribers
Widget: Beam (on desktop and connects you to exclusive VIP deals for FREE)
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Overdrive Interactive
Advertising and Marketing
Annual Revenue
Daily Unique Visitors
SM Strategy
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Overdrive Interactive
Social Network
MySpace Profile, 22 Friends
Facebook Page, 322 Fans
Blogs: Driving Forward: A blog for e-marketers
Driving Forward: Stats for e-marketers
Microblogging:Twitter, 2154 Followers, 1791 Updates
Photo Sharing: Flickr, 487 Photos
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Wal-Mart
Retail Industry
Annual Revenues:
400Billion USD Revenues
Daily Unique Visitors:
500,000
SM Strategy
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Walmart
Social Network
Private: Elevenmoms
Facebook Page, 14534 Fans
Facebook Group, 1238 Members
Blogs
Checkout
The Wal-Mart Watch Blog
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Telecommunications
Embarq
Internet, Digital TV
Video Sharing: YouTube, 54 Videos, 739 Subscribers
Microblogging: Twitter, 462 Followers, 1059 Updates
Telstra
Mobile, Home Phone, Internet, TV Video Sharing: YouTube Channel, 17 Videos, 58 Subscribers
Microblogging: Twitter, 1582 Followers, 2731 Updates
Community Portal: Now We Are Talking
Global Crossing IP Convergence
Blogs: Ask. Listen. Act. Learn. Insights and Opinions from GlobalCrossing
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Telecommunications
Nortel Data Communications
Microblogging: Twitter, 1569 Followers, 458 Updates
Video Sharing: YouTube, 123 Videos, 220 Subscribers
Blogs: Nortel Blogs (4)
Ericsson
Podcasts: Telecom Report Podcasts
Blog: Televisionary Blog
Mobile Heights Mobile Communications Innovation
Crowdsourcing: Social Suggestions
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