social media, the graph and the hotel industry

Social Media, The Graphand the Hotel Industry

Kevin May / Tnooz.comFriday 16 March 2012

* Distribution

* Search

* Devices

* Social commerce

* Distribution

* Search

* Devices

* Social Media* The Social Graph* Social Commerce

* Travel is inherently social

* What do we mean by “social”?

* ...in the digital world?

http://www.youtube.com/watch?v=EtWS36r0FtY

* One-to-Many > Many-to-Many

* Control

* THE BASICS

* Reviews – unofficial watchdog

* Marketing – new channels

* Engagement – the value-add

* THE REALITY

* Reviews – tricky to manage

* Marketing – ROI hard to achieve

* Engagement – needs resources

* ...and planning

* APPLICATIONS OF TECH

* Monitoring – data is everything

* Integration – web to networks

* Sharing – make networks work

* In-resort - disposable networks

* Bed Jumping – community buzz

* Check in – locally relevant

* Check in – customer service

* Ushuaia – social and tech

http://www.youtube.com/watch?v=iPnktJ0lKKE

* Pinterest – inspiration discovery

* Social off and online - photos

* Social off and online - presence

* Real-time management

* Groups – naturally social

* New models - HotelTonight

* Virtually there

* THE GRAPH

* Social Graph is not an X/Y axis

* Definition

‘Social Graph is a representation of our relationships.’

* Little People/Big Data

* Accor – Guest TLC

* Starwood – Guest aware

* Facebook – Graph powerhouse

* Tapping the Graph

* In real-time

* Graph everywhere

* Winners

* Winners

* Winners

* In real life

* It’s not for everyone

* And finally...

THANKS!

kevin@tnooz.com

@kevinlukemay