social media: the good, the bad and the...

Social Media:

The Good, the Bad and the Ugly

Barry Cram, Community Engagement Liaison

Madelyn Gibbs, Community Engagement Liaison

CFW Community Engagement Office

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The Good, the Bad and the Ugly

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The Good, the Bad and the Ugly

The use of social media that helps

you develop better communication

and overall outreach.

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The Good, the Bad and the Ugly

The use of social media that lacks

purpose/guidelines & distracts others

from receiving your message.

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The Good, the Bad and the Ugly

The use of social media that lacks

discretion and completely destroys

communication or community.

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How did

we used to

communicate

in the past?

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How did we communicate in the past?

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How did we communicate in the past?

• Door-to-door

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How did we communicate in the past?

• Door-to-door

• Phone tree

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How did we communicate in the past?

• Door-to-door

• Phone tree

• Block captains

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How did we communicate in the past?

• Door-to-door

• Phone tree

• Block captains

• Printed flyers

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Choosing social media platforms

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Choosing social media platforms

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Choosing social media platforms

• Facebook

• Facilitates discussion

• 2-3 times per day

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Choosing social media platforms

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Choosing social media platforms

• Twitter

• Brief messeges

• 10-12 times per day

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Choosing social media platforms

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Choosing social media platforms

• Instagram

• Pictures, images

• Several times per day

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Choosing social media platforms

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Choosing social media platforms

• Nextdoor

• Surrounding area

• 2-3 times per day

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Choosing social media platforms

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Choosing social media platforms

• YouTube

• Video-based

• People subscribe

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Choosing social media platforms

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Choosing social media platforms

• Choose one… Maybe two.

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Choosing social media platforms

• Choose one… Maybe two.

• Set your settings to “Private.”

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Choosing social media platforms

• Choose one… Maybe two.

• Set your settings to “Private.”

• Set some simple guidelines/policy.

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Choosing social media platforms

• Choose one… Maybe two.

• Set your settings to “Private.”

• Set some simple guidelines/policy.

• Make sure you have multiple.

administrators for the group.

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Schedule consistent communication

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Schedule consistent communication

• Not a newsletter

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Schedule consistent communication

• Not a newsletter

• Subscribe to City News

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Schedule consistent communication

• Not a newsletter

• Subscribe to City News

• Local school, or PTA

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Schedule consistent communication

• Not a newsletter

• Subscribe to City News

• Local school, or PTA

• Faith-based organizations

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Celebrate your neighborhood online

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Celebrate your neighborhood online

• Schools & neighbors

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Celebrate your neighborhood online

• Schools & neighbors

• Businesses & faith-based

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Celebrate your neighborhood online

• Schools & neighbors

• Businesses & faith-based

• Apartment communities

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QR Codes

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QR Codes

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QR Codes

• Phone camera

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QR Codes

• Phone camera

• Hover over

QR Code

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QR Codes

• Phone camera

• Hover over

QR Code

• Select web link

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QR Codes

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• www.QR-Code-Generator.com

QR Codes

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• www.QR-Code-Generator.com

• Enter your website (URL)

QR Codes

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• www.QR-Code-Generator.com

• Enter your website (URL)

• Click “Create QR Code”

QR Codes

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• www.QR-Code-Generator.com

• Enter your website (URL)

• Click “Create QR Code”

• Click “Download”

QR Codes

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Nextdoor

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Nextdoor

• Set notifications

to Once per day

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Nextdoor

• Set notifications

to Once per day

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Nextdoor “Urgent Alerts”

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• Click on picture (upper right)

Nextdoor “Urgent Alerts”

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• Click on picture (upper right)

• Click on Settings (dropdown menu)

Nextdoor “Urgent Alerts”

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• Click on picture (upper right)

• Click on Settings (dropdown menu)

• Click on SMS Alerts (left column)

Nextdoor “Urgent Alerts”

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• Click on picture (upper right)

• Click on Settings (dropdown menu)

• Click on SMS Alerts (left column)

• Enter mobile number

Nextdoor “Urgent Alerts”

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• Click on picture (upper right)

• Click on Settings (dropdown menu)

• Click on SMS Alerts (left column)

• Enter mobile number

• Click Receive alerts

Nextdoor “Urgent Alerts”

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Thank you!

Barry Cram, Barry.Cram@FortWorthTexas.govMadelyn Gibbs, Madelyn.Gibbs@FortWorthTexas.gov

CFW Community Engagement Office817-392-6201