social media summer camp - linkedin presentation
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1Tuesday, July 21, 2009
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• Why the social graph is important
• Communication theory behind successful strategic networking
• Social search, developing keyword strategies & optimizing your profile for inbound traffic
• Using applications for tactical branding
Strategy Based LinkedIn
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• Selecting the right groups and subgroups to connect with your target audience
• Crowd-sourcing to build your network
• Offline disciplines for network growth
• Transitioning relationships into offline opportunities
Strategy Based LinkedIn
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Definition: The Social Graph is the representation of our relationships.
In present day context, these graphs define our personal, family, or
business communities on social networking websites
— Jeremiah Owyang, Forrester Research
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Social Penetration Theory
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http://learn.linkedin.com
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•Relevant Keywords
•Direct Connection
•2nd Degree Connection
•3rd Degree Connection
•Connection via Group
•Outside of Network
Factors in LinkedIn Search Results
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Search For: Background Check (8,396 Results)
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Search For: Background Check OH (63 Results)
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Search For: Background Check Columbus OH (11 Results)
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• Show your progression
• How did you get whereyou are today?
• Accomplishments?
• Where are you heading?
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Crowd Sourcing is a powerful way to grow
your network with relevant SME relationships
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• Complete your profile to 100%. Follow the guide.
• Import your email contacts and invite those already on LinkedIn
• Check you LinkedIn account BEFORE your email inbox
• Spend time reading your streams at least once per day
• At business meetings, talk about using LinkedIn to your contacts. Let them know how you intend to use it.
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• How to use the social graph and communication theory to help you network on LinkedIn
• Methods for optimizing your profile for the right keywords so that you can be found
• Professional Social Branding and how you can maximize up your professional presence
• Online and offline techniques for growing your personal network
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