social media + social good (march 2016)

Social Media +Social Good

Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski

How people consume information is changing …

Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker

What do I do?

DIGITAL (REFRESH):

● Social media research, analysis, tutoring

● Strategic (re)branding; campaign building

MARKETING:

● Ensure clear, concise and consistent messaging online and off

● Help small budgets s t r e t c h !

Who do I work with?

CURRENTLY:

● Grantees of the Carnegie Corporation

● Federal Reserve Bank of New York (Outreach)

VOLUNTEER:

● United Nations● #GivingTuesday - global

day of generosity and giving online + off

How do you define Social Good?

Power of One … Impact of Many

‘Common good,’ charity, philanthropy and the like have evolved ... online.

Around the World: Digital, Social & Mobile

Power of one.#ILookLikeAnEngineer(Response to sexist feedback)

● 22 -year-old platform engineer issued a CALL TO ACTION

● One voice. Ignites millions.

● Diversity of STEM; fighting gender stereotyping and sexism

Impact of many.#GivingTuesday

● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION

● 2,500 nonprofits participated50 U.S. states

● Raised $13.46 million + in one day!

#GivingTuesday - Campaign to Tradition 2015

#GivingTuesday - 201571 COUNTRIES around the world participated

(*via The Case Foundation)

Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign

Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter

Call-to-action direction to ‘do something’- #GivingTuesday

Slacktivism e-advocacy campaigns - Thunderclap

How do YOU get started?

Your Brand = Strategy

Digital STAMPBuilding blocks

SIMPLE clear, concise and consistent

TRUE ‘do you’ - tell YOUR story

ACTION research your community

MAP develop a flexible strategy

PEOPLE surround yourself online + off

*Inspired by:

Erik Qualman, Inspirational Speaker

Seth Godin, Purple Cow: Transform Your Business by Being Remarkable

“Social media is your embassy; a good website is your home country.” @JimRosenberg

Online + Offline Your brand

Digital Footprints any and all content YOU control and share forward

Digital Shadowscontent others share about YOU online and off

Always Be Charging

Always Be Connecting

Always Be Collecting

… the scarcest resource of the 21st century is human attention. @leshinton, former publisher of the WSJ

Your ABCs

Remember...

@KMSieminski #SocialGood + #NPtech