social media - shock and awe - nc3c conference 3-30-2011

Slide 1 of…this might take a while :-)

Lee Yount, Jr.Programmer AnalystCatawba County GovernmentNC3C ConferenceMarch, 30, 2011

Today’s Topics

• “The Big 4”• Informing vs. Interacting • Future Trends

Objective: Create a Team with no more than 5 People

and no less than 3 people

Time Out!

Time: 57sec

Objective: Name Your TeamTime: 30 sec.

Time Out!

>500 Million Active Users

~130 Friends/User>200 Million Active Users on Mobile Device

Average User creates 90 pieces of content per month

Since 2008

2,300+ Fans/Likes

NewsJob Openings

Emergency InformationTwitter/YouTube/Flickr Integration

Events

Parks & Library Pages

Objective: 5 Items to Post on Organization’s

Facebook Page

Time Out!

Time: 5 min

Since October 2008

485+ Followers

25+ Lists 950+ Tweets

@catawbacounty

News/Jobs/Events/etc.

Since April 2009

535+ Followers

29+ Lists689+ Tweets

@catcoem

Preparedness/Emergency Info.

http://www.facebook.com/twitter

Examples of Relevant Tweets

http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg

http://www.aksysgames.com

Example of not-so-relevant

Tweet

Objective: 3 Tweets with hashtag #nc3c

Time Out!

Time: 5 minRemember your max number of 140 characters

Management Tools

Hootsuite

Since January 2009

85,000+ Views

26 Sets3,298 Photos

News/Events/etc.

SETS

MAP

UPLOADING

uploadphoto@catawbacountync.gov

www.catawbacountync.gov/uploadphoto.asp

SHARING

Objective: 2 Titles of Sets

What would be in those sets?

Time Out!

Time: 2 min

13,147 Views

78 Videos30 Subscribers

Since May 2009

BRANDED CHANNEL

SHORT AND TO THE POINT

PRIVATE VS. PUBLIC

YouTube Branded Channel Request for Government

Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans

government@youtube.com

Objective: 2 Video Ideas

Time Out!

Time: 2 min

What is Foursquare?

How to get started?

Check in at the places you visit

Find a TipLeave a Tip

Objective: 2 Tips for venues in your area

Time Out!

Time: 2 min

vs.Public Information

Public Interaction

vs.Public Information

Public Interaction

What is the difference?

Why is it important?

Time and Place for both?

vs.Public Information

Public Interaction

Objective: 2 Informative Messages

2 Messages that invoke Interaction

Time Out!

Time: 5:27 min.

Future Trends - Mobile

QuickResponseCodes

http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/

http://mashable.com/2010/06/10/internet-week-qr-codes/

Quick Response Codeall the cool kids say:

QR CodeOr

QRC

How can QR Codes be used?

http://ecocomplex-biodiesel.blogspot.com/

http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount

Where have you seen Quick Response Codes?

Objective: 3 Places you could use a QRC

What would be behind the QRC?

Time Out!

Time: 3 min

Is your content answering the…

who whatwhen

whyhow

where

Have an official voice

http://the-universality-of-cheese.blogspot.com/

http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg

…or others will have one for you.

People are looking for thecorrect information quickly…Are you meeting the need?

http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg

Thank You.

Lee Yount, Jr.Catawba County Government828-465-7975lyount@catawbacountync.govhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com