social media - shock and awe - nc3c conference 3-30-2011
DESCRIPTION
Presentation from the NC3C Conference in Fayetteville, NC on 3-30-2011.TRANSCRIPT
Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County GovernmentNC3C ConferenceMarch, 30, 2011
Today’s Topics
• “The Big 4”• Informing vs. Interacting • Future Trends
Objective: Create a Team with no more than 5 People
and no less than 3 people
Time Out!
Time: 57sec
Objective: Name Your TeamTime: 30 sec.
Time Out!
>500 Million Active Users
~130 Friends/User>200 Million Active Users on Mobile Device
Average User creates 90 pieces of content per month
Since 2008
2,300+ Fans/Likes
NewsJob Openings
Emergency InformationTwitter/YouTube/Flickr Integration
Events
Parks & Library Pages
Objective: 5 Items to Post on Organization’s
Facebook Page
Time Out!
Time: 5 min
Since October 2008
485+ Followers
25+ Lists 950+ Tweets
@catawbacounty
News/Jobs/Events/etc.
Since April 2009
535+ Followers
29+ Lists689+ Tweets
@catcoem
Preparedness/Emergency Info.
http://www.facebook.com/twitter
Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
http://www.aksysgames.com
Example of not-so-relevant
Tweet
Objective: 3 Tweets with hashtag #nc3c
Time Out!
Time: 5 minRemember your max number of 140 characters
Management Tools
Hootsuite
Since January 2009
85,000+ Views
26 Sets3,298 Photos
News/Events/etc.
Objective: 2 Titles of Sets
What would be in those sets?
Time Out!
Time: 2 min
13,147 Views
78 Videos30 Subscribers
Since May 2009
BRANDED CHANNEL
SHORT AND TO THE POINT
PRIVATE VS. PUBLIC
YouTube Branded Channel Request for Government
Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans
Objective: 2 Video Ideas
Time Out!
Time: 2 min
What is Foursquare?
How to get started?
Check in at the places you visit
Find a TipLeave a Tip
Objective: 2 Tips for venues in your area
Time Out!
Time: 2 min
vs.Public Information
Public Interaction
vs.Public Information
Public Interaction
What is the difference?
Why is it important?
Time and Place for both?
vs.Public Information
Public Interaction
Objective: 2 Informative Messages
2 Messages that invoke Interaction
Time Out!
Time: 5:27 min.
Future Trends - Mobile
QuickResponseCodes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
http://mashable.com/2010/06/10/internet-week-qr-codes/
Quick Response Codeall the cool kids say:
QR CodeOr
QRC
How can QR Codes be used?
http://ecocomplex-biodiesel.blogspot.com/
http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
Where have you seen Quick Response Codes?
Objective: 3 Places you could use a QRC
What would be behind the QRC?
Time Out!
Time: 3 min
Is your content answering the…
who whatwhen
whyhow
where
Have an official voice
http://the-universality-of-cheese.blogspot.com/
http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
Thank You.
Lee Yount, Jr.Catawba County [email protected]://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com