social media secrets - tips - tricks and pitfalls

Tips, Tricks, & Pitfalls

Social Media Secrets Tips, Tricks, & Pitfalls

Robert Capwell & Jessica Miller-Merrell, SPHR

What is Social Media?

From Wikipedia: “a group of Internet-based applications that build on the ideological and

technological foundations of Web 2.0, and that allow the creation and exchange of

user-generated content.”

The Social Media Trifecta

Honorable Mention

The Social Media Trifecta52 Mil

500+ Mil100 Mil

Social Secrets

• You don’t need a social media account to source on Social Media.

•You do need social media accounts to engage your audience on Social Media.

Social Secrets

Social Secrets

Social Secrets

Think like a marketer. . .

Social Secrets

• Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.

Social Secrets

Starbucks Social Secrets

• 27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.

The Pitfalls Of Use Social Media And The Web For Screening

Careerbuilder Survey On Social Media Use 2006 Over 12% of 1,150 hiring managers admitted to using social sites to screen

potential candidates Of which, over 63% said they would not hire an individual based on information

discovered

2008 Over 22% of 3,100 hiring managers admitted to using social sites to screen

potential candidates Of which, over 34% said they would not hire an individual based on information

discovered

2009 Over 45% of 2,667 hiring managers admitted to using social sites to screen

potential candidates Of which, over 35% said they would not hire an individual based on information

discovered

Points In The Hiring Process Where Social Media Is Used For Screening

Source: SHRM Staffing Research: Online Technologies and Their Impact on Recruitment Strategies - 2008

Risks Of Using Social Media For Screening

Consistent use and (OFCCP) reporting requirements

Terms of use and privacy (Facebook and MySpace) – Private vs. Public

Using alias or false access to gain information Is what you found relevant to the position? Is information a valid predictor of job

performance? Use of private behavior by employers

Disclosure And Relevancy To The Position

“Drunken Pirate”

EEOC And ADA Compliance

Is Information Factual And Credible?

Is Information Factual And Credible?

Diploma Mills – A Worldwide Issue There are over 3,000 plus known diploma mills worldwide There are 810 based in the United States alone

Source: 2010 Diploma Mill Study conducted by Verifile Limited, United Kingdom

Vetting Education Credentials Via Social Media

Vetting Education Credentials Online

Vetting Employment Credentials Online

Get Social with US

Robert CapwellChief Knowledge OfficerEmployment Background Investigations, Inc. (EBI)

rcapwell@ebiinc.com(800) 324-7700 ext. 181

Jessica Miller-Merrell, SPHRHR & Social Media Assassin

Xceptional HRjessica@xceptionalhr.com

@Blogging4Jobs(405)343-5751