social media revenue generation

Social Media and Revenue Generation for Brands

Adhvith DhudduCEO, AliveNow - Social Media Management

www.alivenow.in

25th April, 2013 | The Internet Show | Singapore

YES IT CAN!Smartly devised and well executed social media campaigns can generate REVENUE

that you can measure and analyze.

Can Social Media campaigns generate Revenue?

Successful Case Studies.

How can you implement?

Don’t chase Likes, go after revenue generating campaigns instead!

Enough of BUZZ,

ENGAGEMENT, VIRALITY,

BLAH BLAH BLAH….

Show me the MONEY!

Case Study 1 - PVR Cinemas

PVR Cinemas: http://www.youtube.com/watch?v=nzjAvqN5IxE

PVR Cinemas - OTHER Important data

30 fans did not redeem the ticket

85 fans took 1 person with them= Rs. 250 x 85 = Rs. 21,250

22 fans took 2 friends with them= Rs. 250 x 44 = Rs. 11,000

70 fans took 3 friends with them= Rs. 250 x 210 = Rs. 52,500

10 fans took 4 friends with them= Rs. 250 x 40 = Rs. 10,000

Group of 2: 34%(85 fans)

Individual: 12% (30 fans)

Group of 4: 28%(70 fans)

Group of 3: 9%(22 fans)

Group of 5: 4%(10 fans)

TOTAL REVENUE GENERATED:

Rs. 94,750

ACHIEVED: - Engagement- Data collection- Positive brand recall- Convert Online to Offline- REVENUE GENERATION!

Case Study 2 - Reliance Trends TRENDSPOTTING

• Like page to enter contest

• Tell us something about your shopping habits

• Enter details to get a voucher

• Redeem voucher in store!

Case Study 2 - Reliance Trends TRENDSPOTTING

12,000 New Likes

3,500 App users

850 completed entries

455 vouchers sent

218 vouchers redeemed

REVENUE GENERATED: Rs. 3,85,000

Case Study 2 - Reliance Trends TRENDSPOTTING

How do I run a revenue centric campaign?

Ok, what should I keep in mind when I run a revenue-centric social media campaign?- Well incentivized, don’t be stingy.- EASY to take part, less time.- Contest/Campaign sharable (Social + Email)- Accurate measurement- Tracking methodologies - Stores/Retail outlets need to be informed.- IMP: FOLLOW UP, CALL, SMS, EMAIL, FB MSG.

Social media is not all revenue, virality, buzz and engagement are important. - Must have regular and relevant content- Crucial to engage with good apps- Must monitor/listen and respond. - Targeted Ad spends also important.- Balanced approch on important social platforms- But in the end, it’s still about $$$

Yes, other social media aspects are important

Some of the brands we’ve worked with on social media

For a complete client list of our clients, please visit our website: http://www.alivenow.in/alive-nows-clients.html

and many more!

E-mail: adhvith@alivenow.in | Stall No. 4001

facebook.com/AliveNowInc facebook.com/adhvith

twitter.com/AliveNowInc twitter.com/adhvith

www.AliveNow.inabout.me/adhvith

Thank you and get in touch!