social media promotion in 5 easy steps

Mary JoyceBlue Ridge Youth Workers SummitSeptember 2013

Social Media Promotionin 5 Easy Steps

SLiCMobS

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

Remember this 1 thing

Use social media

to build relationships

with people online.

(and do the same for them.)

Then ask them to to help you share

your work

1. Schedule15 minutes a day

When will you do your promotion

work?

1st thing in the morning

after lunch

whenever you check your personal accounts

2. ListenFind audience influencers

Who do youth in your area listen to online?

Kids already in the

program

Local entertainers

Local radio and TV personalities

3. ConnectShare influencer content...

How to connect online?

Friend and like

Follow and retweet

Comment

Share

4. Mobilize...so they’ll share your content.

What’s your “ask”?

Retweet an event

Share link to an activity sign-up page

Share Y photos or video with their

audience

5. Save the “Starter”

What is sourdough “starter”?

Images: Flickr/bakercourt

5. Save the “Starter”

Why do bakers save the starter?

Images: Flickr/interchangeableparts

5. Save the “Starter”... so next time is easier.

How will you save the social media starter?

Follow/friend all people who share

your content

Say “thanks!”

Save the email addresses in a Google Doc

Mark friendly blogs with browser bookmarks

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

SLiCMobS

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

The 5 Steps

1. Schedule

2. Listen

3. Connect

4. Mobilize

4. Save the “Starter”

SLiCMobS

SLiCMobsSocial Media Promotion

thanks!

slides here

Come to the break-out session to work on your own social media promotion plan.

Mary Joycewww.meta-activism.org