social media presentation - century college leadership breakfast series

Social Media Generate New Business and Engage Existing Clients

Just

trying it

out

No, you

can’t

make me

Agenda• Understanding social media

• How to interact

• Social Channels

• Case Study

• Setting a strategy

• Time saving tools

• Questions/Answers

+ +

40 Years Ago We Were Pretty Restricted To

The Media We Could Consume

Today We Have Thousands of Different

Media At Our Disposal

It’s not so much

about

TECHNOLOGY

Social media is about PEOPLE

VS

Broadcast Media versus Social Media

Target Audience Community

VS

You Already Have the Skills

You Just Do It Offline

• Meeting people

• Building relationships

• Asking questions

• Answering questions

• Building trust

• Building a reputation

Don’t be

this guy

Twitter is the

Conference

LinkedIn is the

Office

Facebook is the

Barbeque

What to Talk About

70-20-10 Rule

– 70% Share resources

– 20% Collaborations

– 10% Me10%

Demonstrate

your expertise

GOLDEN RULE: Don’t post anything you wouldn’t

want your mom to read in the newspaper

Don’t Be Afraid to FailDon’t be

afraid to fail

Personal Profile Facebook Group Business Page

Friends Members Fans

• Elicit compelling conversations

• Make fans feel special (rewards, coupons, inside scoop)

• Integrate with other channels

• Pay attention to your statistics

• Use outside media to promote page

Best Practices

Relationships Matter

Connect with

people you

trust

70-20-10 Rule

– 70% Share resources

– 20% Provide insights

– 10% Me

• Fill out complete profile

• Invite friends & colleagues to connect

• Send frequent updates

• Join relevant LinkedIn groups

• Utilize applications

Best Practices

70-20-10 Rule

– 70% Share resources – articles, links,

videos, tools

– 20% Engage – opinions,

conversation, recognition

– 10% Me – successes, events,

promotions

• Create a user-friendly Twitter ID (@yourname)

• Search for people to follow

• Promote others and share your best information

• Know who “@” replies to you

• Find key influencers

• Share your videos & pics thru links

Best Practices

Why is YouTube Important

• 2nd largest search engine

• Let’s others share your

videos with friends

• Videos easily imbedded

with other social channels

• Great marketing tool

• Link to YouTube from your:• Website

• Facebook page

• Blog

• E-mail

• Invite friends to subscribe to your

channel

• Comment on other’s videos

• Tag your videos with keywords

Best Practices

Relatively inexpensive

Easy to maintain

Reaches new fans and builds

loyal web following

Improves existing website

Strengthens image

Fresh content

Great for search engine

visibility

Free blog

Software

Wordpress.com

blogger.com

www.typepad.com

Best Practices

• Generate useful content

• Think reader centered posts

• Welcome comments

• Make comments on other relevant blogs

• Use keywords relevant to your business in

posts

• Link to your social channels

It’s Where You Share Your Photos

What is Flickr

• A free, online photo management and sharing

application

• A photo organizer

• A web tool that integrates well with other

channels

Best Practices

• Create collection homepages

• Join and contribute to groups

• Arranged photos into sets and collection

• Link with other social media channels

• Clearly label images with your keywords

Case Study

Strategy80% of success in social

media is getting you or

your organization ready --

only 20% is about the

technologies

Setting a Strategy

Creating a Social Media Plan

• Listen to the conversation

• Establish resources

• Align objectives

• Select channels

• Set specific goals

• Join the conversation

• Integrate with off-line efforts

• Measure

Objectives

• Generate awareness

• Seek and create media opportunities

• Foster customer loyalty

• Provide customer service

• Enhance marketing campaigns

• Manage relationships

• Enhance presence at events

• Learn about trends, breaking news and monitor industry

• Recruit new employees

• Conduct viral focus groups

Measuring Success

• Reach

• Frequency & traffic

• Influence

• Conversations & transactions

• Sentiment

• Customer service resolution

Website or

Blog

Tools

Jason Sem

jason@jbsem.com

twitter: @jbsem

Q&A

Find this presentation at:

www.jbsem.com/blog