social media monitoring foundation & first steps

@andybeal

6 Steps to Becoming a Reputation Monitoring Ninja!

@andybeal

Allow Myself to Introduce Myself

• CEO of Trackur.com

• Publisher of MarketingPilgrim.com

• Coauthor of Radically Transparent

• And sometimes...

@andybeal

“Andy Beal...an Internet search engine developer, was involved in the development of...commercial

space launch ventures”

@andybeal

@andybeal

Tools?

@andybeal

@andybeal

The Key to Success?

@andybeal

1. Understand Your Goals

@andybeal

Why Are You Monitoring?• Improve reputation?

• Increase engagement?

• Measure campaign success?

• Track rogue employees?

• Spy on your competition?

• Keep an eye on your CEO?

@andybeal

2. Know Thyself

@andybeal

What to Monitor?• Your brands• Employees• Trademarks• Secrets• Slogans/campaigns• Want more?

@andybeal

Cheat sheet...

http://gri.ms/KUVW

@andybeal

3. My Favorite Price!

@andybeal

Don’t Spend Just Yet!• Why Free?– You’re a no-friend loser–Understand what’s of value

• What to use?–Google Alerts– Social Mention– Trackur Free

@andybeal

4. Roll Up Your Sleeves

@andybeal

DIY First!• Understand your needs

• What are your weaknesses?

• Where’s your share of voice?

• Outsourcing insulates you

@andybeal

5. Don’t Silo

@andybeal

Share the Knowledge• Who needs to know?

• Who’s responsible?

• Community Managers are awesome!

• Give them access

• Remove bottlenecks

@andybeal

6. Commit to Act

@andybeal

Don’t Just Sit There!• Fix the cause, not the symptom• Build better products• Train employees• Engage customers–Acknowledge–Reply– Thank

@andybeal

Homework!

@andybeal

Homework?

@andybeal

There’s no homework at PubCon!

@andybeal

Homework1. Make a list of your goals2. Compile a list of keywords to monitor3. Set up free monitoring tools for testing4. Make a list of your needs & available

resources5. Assign someone to monitor6. Establish a plan for actively listening7. Grab a beer and toast your success!

@andybeal

thanks!Yeah, seems funny now, but wait ‘til it

shows up on Google! andy@trackur.com

andybeal.com

trackur.com

twitter.com/andybeal