social media models

Social Media ModelsWhich one is right for you?

My name is Gordon McLean, and…

Blog: onemanwrites.co.uk

Twitter: @onemanwrites

Community-based Social Customer Relationship Management

http://greyfiti.com/2010/a-new-minimalist-principle-that-john-m-carroll-didnt-think-of-increase-acquisition-speed/

“The typical ‘best practices’ that most technical writers still adhere to are completely out of touch with the sheer speed at which 20-somethings expect to be able to absorb information.”

Publish & Respond

Publish & Collaborate

Collaborate & Share

Broadcast

Publish Respond

Quick feedback loopDirect access to audienceEasy fit to publishing model

Initial overhead of converting output Being part of the conversations (these drop over time as you better focus your content)

Publish & Collaborate

User-generated content Spreads the reachReal life usage

Non-validated informationWho ‘owns’ the information?

Collate & Share

Simple to set upSpreads the reach

Non-validated informationNo control over linked content

Broadcast

Simple to set upEasily distributed by others

Challenging to writeCan be seen as noise

MASHUP

Twitter Meetup @ the bar @ 6pm