social media mini bootcamp slides

Online MediaMini-Boot Camp

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Why are you here?

Agenda

Online philosophyFacebookTwitterBroadcast mediaBlogs and websitesGoogle5 things you should do online now

ONLINE PHILOSOPHY

Determine how much money and time you are willing to spend

Pick a limited number of online outlets - strategyEstablish your online personality

What’s your mix? Personal, professional, institutionalDecide what you want from social media

Push information, listen, connect, learn, collaborateDetermine your work flow

Social media should be an integrated, natural outgrowth of your personality and work life.

Safe Church and life online

You can be online with limited commitment of time, money and energy. But it is a discipline.

My online philosophy

Purpose of being online is to create and foster connections, relationships…to gain an audience for communicating with. Listen and learn about news, audience, happenings Push news into wider audience. Developing relationships for exchange of information

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What is your online philosophy?

SOCIAL MEDIA

Strengths: Huge, evolving, many usersWeaknesses: Low control, little reliable privacy, can be confusing, time

Strengths: Quick, short, easy, hipWeaknesses: High drop out rate, may be fleeting technology

BROADCAST MEDIA

OTHER ONLINE MEDIA

Blogs Strengths: Generally free, flexible, can be

personalized, interactive Weaknesses: Still limited capacity, need to know your

way around the Internet a bitWebsites

Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive

Weaknesses: Can become static, can be difficult to update, transferability, not interactive

Google

Gmail, Google Docs, Picasa, Google Calendar Strengths: Free, easy to use, shareable, embeddable,

collaborative, works with mail programs Weaknesses: In the clouds, email has the gmail.com

extensionGoogle Apps

Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs

Weaknesses: In the clouds, confusing to set up

Similar services abound, few are as pervasive

5 things you should do online now…

$20: Use a blogging platform – like Wordpress – to build a website or blog Buying a url will cost $10, redirecting your blog to the

website will cost $20Free: Get a youtube account and start uploading

videos Free: Either get a gmail account or sign-up for

Google Apps and use the free email, calendar, and photo sharing

Free: Set up a Facebook Fan Page for your community

$10: Buy a vanity url for your community

Online Media Tips

You cannot break the Internet – every mistake can be fixedSet up a personal email – keep your work email and personal

email separate.Use an RSS reader.Comment on other writing – blogs, Tweets, status updatesPurchase URLs – get to know GoDaddy wellChoose a good profile pic and use it everywhereDon’t know how to do something? Google it. Google

everything.Use a good browser, Google Chrome, Firefox. Get rid of

Internet ExplorerConsider getting a smart phone with a data plan.Consider getting a hand-held video camera, like a FlipStrategy, strategy, strategy

Stay in Touch

Wendy Johnsonwendy.j@episcopalmn.org612-870-3303