social media may hit the target, but it's not a magic bullet!
Post on 19-Jul-2015
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Social Media may
Hit the Target,But it’s not a
Magic Bullet!
Original articleby Nick Frantz
#ONECALLNOW
For Property Managers
o Who doesn’t use social mediao Building communitieso Emergencies!o Taking control of your
communications
Social media is
So lets talk about…
here to stay.
Not everyone is active in social networking!
WHO DOESN’T LOVE SOCIAL MEDIA?
A 2012 study showed only 56% of Americans (12 and older) had a social networking profile.
That’s a lot of people usingSocial media…
And it’s a lot of people – a lot of adults – who are not.
It’s likely that not all your residentsuse social media networking.
Good point!
IT’S ABOUT BUILDING A COMMUNITY
But don’t let “social” and “community” misdirect your efforts!
Especially for those responsible for managing real communities.
The top three factorsInfluencing retention..
1. Quality of maintenance services2. Safety and security3. Quality of customer service provided by office staff
All thee services are directly related to the quality of your resident communications.
A 2011 SatisFacts survey shows
Interesting note: “Community having a social media page” ranked as one of the least important.
Social media came through during Hurricane Sandywhen 911 lines were overwhelmed?
Emergencies!
Victims and rescue organizations employed social media to connect. People who were prepared to use it, benefited from it.
But did you know…
Social Media is no replacement for 911
Use social networking with discretion.
What’s it all mean for
Maintenance Activities Office closings General Announcements
Property Managers?
YES! Rent Reminders Late Notices Personal Messages
NO!
Your residents communicate in varied waysYou should too
Communicating takes a lot of time
It’s hard to confirm your messages were received
But…
Consider a different approachA message notification service
Affordable Time Saving Reaches residents
using methods of their choice(voice, text, email, social media)
There are giant benefits for using
Delivered within minutes to everyone across all communication mediums
Reaches residents using methods of their choice Smartphone Apps make it easy for on-the-go managers Setup is simple – no software, no hardware, no additional
phone lines
Automated translations (52 languages) Keypad responses Personalized Messages Detailed Reports
Automated features expand your reach
With communications, you have controlWhen you take control
o Streamline your operationso Be better prepared for
emergencieso Give your residents a
higher level of service.
Check into
Your communication plan doesn’t have to drain your budget.
Additional Resources
Click HereFor this Blog Post
Beyond misinterpretation -Social Media presents the opportunity for a PR Nightmare.
Check out our “Embrace the Hate! Confronting Negative Online Reviews” blog to read more!
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