social media marketing for realtors®
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Social Media Marketing for REALTORS®
Social Media Marketing for REALTORS®Presented by
Anthony Ebright Sales Manager, Home Mortgage Consultant
Wells Fargo Home Mortgage
www.anthonyebright.com
Presented by
Anthony Ebright Sales Manager, Home Mortgage Consultant
Wells Fargo Home Mortgage
www.anthonyebright.com
Copyright © 2010 Anthony Ebright
22
AgendaAgenda
• What is a Brand?• Where do we look for information online?• What is Social Media?• Social Media Search Engines• Top Realtor® Objections to Social Media
Marketing• Questions Realtors® Must Answer About Social
Media Marketing• Social Media Marketing Tools for Realtors®• 10 Steps to Kick Start Your Real Estate Social
Media Marketing Plan!• Bonus Steps to Kick Start Your Real Estate
Social Media Marketing Plan!• Q & A
• What is a Brand?• Where do we look for information online?• What is Social Media?• Social Media Search Engines• Top Realtor® Objections to Social Media
Marketing• Questions Realtors® Must Answer About Social
Media Marketing• Social Media Marketing Tools for Realtors®• 10 Steps to Kick Start Your Real Estate Social
Media Marketing Plan!• Bonus Steps to Kick Start Your Real Estate
Social Media Marketing Plan!• Q & A
What is a brand?What is a brand? A Brand is the personality that identifies a product,
service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to… Customers, Staff, Investors etc. – Wikipedia
A Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to… Customers, Staff, Investors etc. – Wikipedia
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. -Wikipedia
The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. -Wikipedia
You are a Brand!What are you doing to promote your Brand?
Example:Anthony Ebright, Home Mortgage Consultant – Wells Fargo Home Mortgage
Example:Anthony Ebright, Home Mortgage Consultant – Wells Fargo Home Mortgage
You can find me on Google or on:www.anthonyebright.com
www.facebook.com/anthonyebright
www.linkedin.com/anthonyebright
www.activerain.com/anthonyebright
www.twitter.com/anthonyebright
What I want you to know about me: 20 Years Experience in Mortgage Lending Conforming, Super Conforming, High Balance
and Jumbo Lender FHA and VA Specialist Sonoma County Wine Country Local Teacher and Coach Branding and Marketing Mentor Real Estate Agent’s Advocate Cyclist Apple Inc. / Mac/ Iphone/ Ipad Lover All Around Cool Nerd
You can find me on Google or on:www.anthonyebright.com
www.facebook.com/anthonyebright
www.linkedin.com/anthonyebright
www.activerain.com/anthonyebright
www.twitter.com/anthonyebright
What I want you to know about me: 20 Years Experience in Mortgage Lending Conforming, Super Conforming, High Balance
and Jumbo Lender FHA and VA Specialist Sonoma County Wine Country Local Teacher and Coach Branding and Marketing Mentor Real Estate Agent’s Advocate Cyclist Apple Inc. / Mac/ Iphone/ Ipad Lover All Around Cool Nerd
Where do we look for information online?Where do we look for information online?
Source: PRWeek and PR Newswire, “2010
PRWeek/PR Newswire Media Survey.” April 1, 2010
–www.eMarketer.com
The Most Popular Web Sites In The USThe Most Popular Web Sites In The US
99
What is Social Media?
Social Media is a internet based tool for people to actively connect and share content with each other which is either self generated or professional created. – wikipedia
Social Media is like word of mouse
marketing
Image: jscreationzs / FreeDigitalPhotos.net
Social Media Search Engines
Social Media Search Engines
48ers.com BingSocial.com Facepinch.com Folowen.com Google.com KGBpeople.com Kurrently.com
48ers.com BingSocial.com Facepinch.com Folowen.com Google.com KGBpeople.com Kurrently.com
Samepoint.com Searchwiki.com Snitch.name SocialMention.com Spokeo.com Wink.com WhosTalkin.com yoName.com
Samepoint.com Searchwiki.com Snitch.name SocialMention.com Spokeo.com Wink.com WhosTalkin.com yoName.com
Top REALTOR® Objections to Social Media Marketing
I don’t have the time! I don’t know where to begin I don’t know what to talk about I don’t want to deal with the
noise I’m concerned about my privacy I’m intimidated by the technology There’s too much competition There’s not enough ROI
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Questions REALTORS® Must Answer About Social Media Marketing Questions REALTORS® Must Answer About Social Media Marketing
Who are you? What are your goals for your brand? What does your brand represent? Who’s your audience? Where’s your main website? What tools are you going to use to
drive traffic to your website? How much interaction are you
planning on having with your audience?
How are you going to measure your branding effectiveness?
How much time are you going to dedicate to this?
Who are you? What are your goals for your brand? What does your brand represent? Who’s your audience? Where’s your main website? What tools are you going to use to
drive traffic to your website? How much interaction are you
planning on having with your audience?
How are you going to measure your branding effectiveness?
How much time are you going to dedicate to this?
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Top Social Media Tools For REALTORS®
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10 Steps to Kick Start Your Real Estate Social Media
Marketing Plan!
10 Steps to Kick Start Your Real Estate Social Media
Marketing Plan! Get a notebook! Write your profile in your notebook, then use a text
editor. Set up your Social Networks: Facebook, Linkedin,
Twitter, Youtube, etc. Set up your Blog – Use Activerain, Wordpress, or
Blogger Set up your Hootsuite Account to manager your
profiles Use Google Alert or StepRep to monitor your brand Put your profiles on your signature line Set up an email & snail mail campaign Get a Contact Management Program Ask for the business
Get a notebook! Write your profile in your notebook, then use a text
editor. Set up your Social Networks: Facebook, Linkedin,
Twitter, Youtube, etc. Set up your Blog – Use Activerain, Wordpress, or
Blogger Set up your Hootsuite Account to manager your
profiles Use Google Alert or StepRep to monitor your brand Put your profiles on your signature line Set up an email & snail mail campaign Get a Contact Management Program Ask for the business
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Bonus Steps to Kick Start Your
Real Estate Social Media Marketing Plan!
Bonus Steps to Kick Start Your
Real Estate Social Media Marketing Plan! Get a camera and start taking pictures!
Join Flickr and Picnik Title your photos! Get a Smart Phone! Join online groups, see what’s being said Participate in the conversation Share your ideas and your experiences – Be
Transparent! Write quality content, not quantity – Be the expert. Meet your “friends” face to face Set goals for what you want to accomplish Time Block for Consistency
Get a camera and start taking pictures! Join Flickr and Picnik Title your photos! Get a Smart Phone! Join online groups, see what’s being said Participate in the conversation Share your ideas and your experiences – Be
Transparent! Write quality content, not quantity – Be the expert. Meet your “friends” face to face Set goals for what you want to accomplish Time Block for Consistency
Q & A
2020
Thank You For Your Time!
More Questions?More Questions?
You can connect with me:
Anthony Ebright, Sales ManagerWells Fargo Home Mortgage
Office: 707-521-4033
Mobile: 707-548-0752
Work: www.anthonyebright.com
Facebook: facebook.com/anthonyebright
Linkedin: linkedin.com/anthonyebright
Blog: activerain.com/anthonyebright
Twitter: twitter.com/anthonyebright
Email: anthony.d.ebright@wellsfargo.com
You can connect with me:
Anthony Ebright, Sales ManagerWells Fargo Home Mortgage
Office: 707-521-4033
Mobile: 707-548-0752
Work: www.anthonyebright.com
Facebook: facebook.com/anthonyebright
Linkedin: linkedin.com/anthonyebright
Blog: activerain.com/anthonyebright
Twitter: twitter.com/anthonyebright
Email: anthony.d.ebright@wellsfargo.com
Copyright © 2010 Anthony Ebright
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