social media marketing for agritourism
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Getting Down to Businesswith Social Media
Tri-state Agritourism Conference
March 22, 2011
Becky McCray
Social Media tools I recommend for most agri-tourism businesses
The Simplified Marketing Plan
Finding the time
Roadmap:
Blog
Facebook Page
Video
Social Media tools I recommendFor most small agritourism businesses
Blogging for agritourism
Should I blog for my small business
Blog = a regularly updated website, or section of a website
Use text, video, audio, photos
Tell your renewal stories
Write down customer questions; blog the answer
Focus on what customers what to know, not what you want to tell them about your business.
Blogger
• Free, can purchase .com domain around $10 per year
• Easy to use, easy to customize
• Easy mobile version
• Post text, photos by email
Tumblr & Posterous
• Free, can purchase .com domain
• Easy to use, not so easy to customize
• Instant mobile version
• Post anything by email (photos, audio, etc.)
• Integrate with Facebook, Twitter
WordPress.com
• Free, can purchase .com domain around $15 per year
• Other add-on costs
• Easier to adapt to WordPress self-hosted later
WordPress self-hosted
• Extremely powerful, well respected
• Hosting and domain name cost approx. $50-$75 per year
• Professional help widely available for hire, and you’ll want it
Picking the right blogging serviceWhat you say is more important than where you say it.
Video for agri-tourismWhat to show
How to use video to promote your small business
Tell your renewal stories
Introduce your people
Profile your customers
Show hands-on demonstrations
Share your community
VideoHow to do simple videos
How to do simple videos for your business
Start with the camera you
have
Prepare and pick the right
spotUse a tripod
Shoot more than once
Edit with your existing
software
Share on your site &
distribute
Posterous and Tumblr:
You email it in
Other Services:
You post it to YouTube
and “embed” it in your site
Distribute further:
You send it through
TubeMogul
How your video gets to the web
Facebook Pages for agri-tourism
Tips from Shama Kabani, Marketing Zen, quoted at Small Biz Survival
Create a Page, not Profile
Build your Page with your purpose in mind
Help customers showcase their own identity
Share renewal stories, photos, videos
Encourage customers to share their photos
Easy to use• Built in audience• Social sharing• Likes videos and
photos
You are not Budweiser• Changes without
notice• Limited analytics• Little search benefit• No archives
Are all your eggs in the Facebook basket?
Ask your customers what tools they use
Spend your time where
your customers
are.
What about Twitter, Foursquare, etc.?
Use Gist or Flowtown to find out more about your customers
Name and describe each
market you need to reach.
List potential methods you
can use to reach them.
Establish the cost in time
and in money.
Mesh this with your
daily habits.
The Simplified Marketing PlanGetting down to business
Source: Small Biz Survival
You have more than one market.
Use Gist and Flowtown to find out more about them.
1. Name and describe each market.You have to know them before you can connect with them.
• Newspapers• Word of
Mouth• Printed
Materials
Traditional methods:
2. List potential methods you can use.Brainstorming stage (evaluation comes later)
• Facebook Pages
• Blog • Video
Online methods:
• Blogging: 8 hours and $5 per month• Billboards: 18 hours to create, $1500 to post*
Estimate the cost of each method on
your list.
• Contact: which get you in front of your target markets?• Interaction: which let you build deeper relationships?• Bottom line: which have the best potential to drive sales?
Balance the cost against the
potential benefits.
• Pick only the effective and do-able• Get rid of old methods that are no longer effective• Recapture that time and money for more effective methods
Focus on the effective tools
3. Establish the cost in time and in money.Then decide which to implement.
*I made that up. The point is to do your own estimates.
Set aside time to work on
marketing daily
Know your action steps
Multiply your
efforts
4. Mesh this with your daily habits.
Take the list of activities from your
simplified planCreate daily goals Make that a
checklist
Use it daily Pick a specific time
Finding the Time for Daily Actions
Update your Facebook status
Respond to all comments on your blog
Tweet 5 interesting links (not counting any links to your own stuff) on Twitter
Post a new picture to Flickr, Facebook or Twitter
Sample Daily Goals
See also: 19 Presence Management Chores You Could do Every Day by Chris Brogan
Finding the time: Multiply your efforts
Write one blog post about a guest’s
experience
Pull the most discuss-able sections
and post on your Facebook Page
Upload the photos and short videos
Edit it for your paper or email newsletter
Tourism Currents
@BeckyMcCray, @TourismCurrents
Email newsletter
Facebook page
Thank you!Let’s connect
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