social media made simple - at podcamp cleveland 2011

Social Media, Made Simple

PodCamp Cleveland 2011April 30, 2011

Social Media

• What it is– Examples of use– Basic concepts

• Overviews– Twitter– Facebook– LinkedIn

• Rules of Engagement: Etiquette

Slightly Edited Me

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Social Network

Me

Friend

Friend

Friend

Family

Family

Neighbor

Social Media

• New term for communicating using technology

• Shorter, faster, less formal• Still developing

Balance

Personal Professional

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Personal

Keep in Touch

Share Information

Discuss

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Professional

Colleagues, Future Client/Boss

upa

Variety of Tools

Basic Concepts

Lee LeFever, Common Craft, LLC

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Profile

• About you• First Impression• Your message to the world• Public

Twitter

Facebook

LinkedIn

Your Avatar

• Many options– Image?– Eye Contact?– Clearly identifiable?– Personality?

Status

• What you are thinking, doing, interested in• Share funny, thoughtful things

Status

My Facebook

• Friends– Personal– Politics, religion, etc.

My LinkedIn

• Professional– Work– Limited personal

My Twitter

• Edited Mixture– Mostly work– Some personal– Light politics

Facebook

Friends & Family

• Sharing– What you like– Who you know– What you know

• Playing games, interacting• Finding people and organizations

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Share

Me

Learn

Engage

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Feature Rich

• Make new connections– People– Groups– Companies

• New opportunities– Jobs– Events

• Research opportunities

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34

ShareMe

Learn

Engage

Twitter

Tweets with my Tweeps

• Short messages about anything• 140 Characters (longer ones allowed)

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ShareMe

FollowersLearn

Managing InformationShare

Learn

Engage

Rules of the GameSocial Media Etiquette

1. Be Real

• Lying is much more difficult than telling the truth.– You have to remember what you say.

2. Add Value

• Before posting ask yourself: – How is this providing value to the conversation? – To the community?

• Talking about your product or service can be considered valuable

• In most communities, it is unwelcome and intrusive

10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/

3. Collaborate & Share

• Work with others• Be nice, we’re all sisters and brothers• Do good• Share time, information and knowledge

• “Sharing is the fuel of the conversation engine.”

10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/

4. Do not assume privacy

• Be responsible and purposeful• Good– Get a kidney1

– Find a partner, sibling2 and/or job• Bad– Future employers– Family– Frienemy

1. http://facebooklogin.net/news/faceboo-post-brings-new-kidney-for-iowa-man/2. http://facebooklogin.net/news/missing-sibling-found-through-facebook/

5. Do not believe everything

http://health-beauty-2468.blogspot.com/2010/06/justin-bieber-died-is-justin-bieber.html

6. Give Kudos

• Be generous• Give praise • Retweet posts– Commenting adds value

• “Like” things

10 Golden Rules of Social Media by Aliza Sherman May. 26, 2009http://gigaom.com/collaboration/10-golden-rules-of-social-media/

Expand Your Reach & Opportunities

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How Will You Participate?

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Contact

Carol J. SmithCell: (773) 218-6568Email: carol@mw-research.com

Twitter: @carologicFacebook: https://www.facebook.com/carologic

LinkedIn: http://www.linkedin.com/in/caroljsmith