social media made easier

Internet & Social Media: No More Excuses: Now You Can Build Relationships with Your

Clients (almost) While You Sleep!

Who Are We?

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Jim David, Founderjim@leapfrawg.comwww.twitter.com/jimdavidwww.leapfrawg.com

Outsourced Social Media Marketing Social Media Coaching & Management Social Listening & Reputation Management Individual & Group Training

What is Social Media?

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Social Media Experts

• There Are 181,000 Social Media 'Gurus,' 'Ninjas,' 'Masters,' and 'Mavens' on Twitter

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You Can’t Be Everywhere

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Social Media Marketing

• Social Media Marketing (SMM) is the process of promoting your site or business through social media channels.

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SOCIAL MEDIA STRATEGY

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In 6 easy steps

Step 1: Map Your Plan

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Rinse & Repeat

Define Goals

Listen

Share

Engage

What are your goals?

• Industry Expert• Local Expert• Increase Sales• Brand Awareness

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Who is Your Audience?

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Traits?

Behaviors?

Geogr

aphy?

Demogra

phics?

Commonalities?

What’s Your Message?

• What makes you unique?• Awards, certifications• Specialties, niche• What’s your image?

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Step 2: Brand Profiles• You are the Expert! Make it Known!

– Social media profile = 45 second elevator pitch– Write in conversational style – keep it interesting– Show off your strengths– Use keywords so you can be found– Your profile is your online billboard

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Step 3: Build Your NetworkConnect with those you know first

– Your email inbox is a great wealth of information… use it.

– Write personalized notes when you wish to make a connection

– Ask for recommendations from former co-workers or employers on LinkedIn

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Step 4: Start Sharing• Ways to share

– Link to helpful articles or blog posts– Answer questions on LinkedIn– Join a group and join in

discussions on Facebook– Give recommendations on

LinkedIn

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Step 5: Track & Measure• New follows on Twitter• Re-tweets on Twitter• New fans on Facebook• New connections on LinkedIn• Comments on LinkedIn group posts• Traffic to your site or blog• Increased sales

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Step 6: Manage Your Time• 15 minutes is all you need• Put it on your calendar• Don’t forget your strategy• Use social media tools to

help manage your time

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AVOID THE PITFALL…

Common Pitfalls …• Not having goals• Choosing quantity over quality when it comes to

friends/followers/contacts• Not listening• Incomplete profiles• Abuse of self-promotion• Spamming• Starting, stopping, starting, stopping• Not measuring results or reach

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TOOLS OF THE TRADE

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Time Saving Tools• HootSuite – www.hootsuite.com

– Manage Twitter, Facebook, Instagram and LinkedIn– Schedule posts, create lists, find and follow

• Tweet Deck - www.tweetdeck.com– Twitter management platform

• Buffer – www.buffer.com– Schedule most popular Social platforms

• BuzzSumo – www.buzzsumo.com

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Mobile Twitter Tools

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Page Manager TweetDeck Hootsuite

Thank You!

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LeapFrawg(Office) 214.843.0761

jim@leapfrawg.comwww.leapfrawg.com

http://www.twitter.com/jimdavid www.linkedin.com/in/jimdavid

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