social media insight

BIT QUIRKYBringing Creative Idea’s To Life

Social Channels

Twitter - Microblog

Facebook - Personal meets Business

LinkedIn - Business professionals

Instagam - Image based, owned by Facebook

YouTube - Biggest search engine globally, owned by Google

20 million LinkedIn members within the

UK

Adding a professional photo to your profile makes you 14x more likely to be found on

LinkedIn

LinkedIn members that list skills on their profiles see increase

of 13x in views

23% of all online adults use Twitter

Twitter is more popular among younger adults

—30% of online adults under 50 use Twitter

Content Marketing: The BasicsResearchers found that colored visuals increase people's willingness to read a piece of content by 80%.

46% of marketers say photography is critical to their current marketing and storytelling strategies.

65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Content Marketing: The BasicsShoppers who view video are 1.81 X more likely to purchase than non-viewers.

Using the word “video” in an email subject line boosts open rates by 19%, click-through rates by 65% and reduces unsubscribes by 26%.

In July 2015, Periscope users were watching 40 years' worth of videos every day.

Q & A

Over to you.Please feel free to ask me any questions you may have surrounding the effectiveness of content marketing and more specifically social media.

tom@bitquirky.com

@BIT_Quirky

www.bitquirky.com