social media in social good

Social Media in Social Good

WHERE WE’RE AT &WHERE WE’RE HEADED

About moi

Quick poll

I think I’m in the wrong session.

Sit down Hilary, I got this.

I know enough it takes two hands to hold all my knowledge.

I’m familiar, I had a MySpace page.

Fist bump, I know enough to be dangerous.

Takeaways part un Schedugram IFTTT Feedly Buffer Nuzzel Digg Deeper Swayy Pocket

or ? Social media is a free tool Social media is a quick easy way to promote

our business Everyone’s on [insert latest greatest social

platform], we should too. Our donors/demographic aren’t on social

media We’ll get an intern to handle it We don’t have the time We don’t have enough to talk about

“Social media is free.” No it’s not.

“Social media is quick & easy.” No it’s not.

What are your goals Engaging community Retaining donors Acquiring donors Generating brand awareness Building thought leadership

“Our goal is to strengthen our community of supporters.”

Takeaways part deux Search Instagram for content

Upload email lists to Facebook Impressions versus reach

“I’ve heard Wakie is the latest platform, let’s get a Wakie account.”

“Our demo is not on social media.” Most demos are on social media

Facebook Grandma checking up on her grandkids

Twitter Media

Instagram/Snapchat Next gen of donors

Pinterest Bloggers

Takeaways part trois Social SEO

Make sure websites are mobile-friendly

“John’s sister Mary plays tennis with Nancy who lives next door to someone who has a kid who is a freshman in the business school at USC and wants to run our social for July.” Social media is growing 3x faster than email Email lists grew over 11% Brand messaging Crisis communication In-tune

Donate now buttons .before@ Saving Snapchats

“We don’t have the time.” Do you have a phone? Twitter multi-profiles Instagram multi-profiles iPhone/Android integration 30 minutes a day Schedule your retweets

Takeaways part quatre Hashtags (ps. my dad still calls it a pound

sign) Good hashtag –

Put your kid in a neon yellow shirt and he’ll be much easier to find. Do a search for all kids in a neon yellow shirt and that will eliminate a lot of kids to help narrow your search.

Bad hashtag – Put your kid in shorts. Do a search for all kids in

shorts. You’re going to narrow down some, but not a whole lot.

# Frequently used

#impact #fundraising #volunteer #donate #nonprofit #socialgood   #philanthropy #donorlove #startinggood

Nonprofit hashtags #nptalk #nptech #npcomm #npcons #npmc #socentchat #SM4NP

“We don’t have enough to talk about.” 80/20 rule Humor Babies Heartstrings Hunger Real-time Caption-this Fill in the blank

Takeaways part cinq Podcasts –

Social media – Social Media Examiner Show, Online Marketing Made Easy with Amy Porterfield, Social Media Pros Podcast

Nonprofits – Nonprofits are Messy, The Nonprofit Ally Podcast (focus on social), Nonprofit Leaders Podcast

Facebook and LI groups for references, networks

Blogs www.bethkanter.org

Things I’m crushing on Customer service

Creative use of new features

Things I’m crushing on Snapchat filters

Custom Snaptchat filters

Things I’m crushing on Bringing offline engagement online

Step n’ repeats Mini photo booths Social happy hours

Things I’m crushing on Repurposing Facebook LIVE

content Download HD file, upload to

YouTube 30 second version for Twitter 60 second version for Instagram Transcribe into blog post &

embed into website

Creating events for Facebook Live streams

Things I’m crushing on Facebook events Snapchat running

stories Not posting too much No more Periscope,

hello Twitter LIVE Instagram analytics

(well, all analytics really)

Takeaways part six Repost app

@ihavethisthingwithfloors, 711k+ followers #ihavethisthingwithfloors, 350k+ posts

Where it’s going… Virtual reality Increased social and e-commerce 360 degree videos Snapchat memories

Hilary Kemptner

@hilkemp

hilaryk@louhammond.com