social media in context

Social Media in ContextJonathan Jacobs

Where are we at

• 1st Course of its kind for Tourism• Need identified• JAMMS feedback• Own Successhttp://youtu.be/sIFYPQjYhv8

You are here

Social Media

Strategy

"brands are now becoming conversation factors where academics, celebrities, experts and key opinion formers discuss functional, emotional and, more interestingly, social concerns."

Simon Clift CMO Unilever

What is your intention?

• “Know what the intent of your social media and networks will be.

• Are you hoping to improve awareness and open communication about your organization?

• Are you looking to reach new markets and open channels for sales or membership or market adoption?

• Are you hoping to use these tools as collaboration platforms?

• Are you making informational products?” Extract Social Media and Social Networking Starting Points Chris Brogan

• OR Do you just want more friends.........

Some ConceptsFacebook is a social networking website — a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.

The Twitter site's fundamental question is “what are you doing?” This can be, in its most simplistic form, a one or two word answer, but when developed this is a tool that lends itself to developing understanding and potentially starting collaboration.

LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking

(most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

Yammer is a microblogging service launched in September 2008. Like Twitter, it allows users to post updates of their activities, follow others' updates and tag content. This is company specific – users with the same email form a group. Facilitates internal discussion.

MySpace-a social networking website launched in 2003,owned by Fox Interactive Media.The contents of a MySpace profile are:Moods,Blurbs,Blogs,"interests" section,"details"section.It also has the possibility to upload music,photos and receive comments from other users

podcast - An audio programme in a compressed digital format, delivered via an RSS feed over the Internet to a subscriber and designed for playback on computers or portable digital audio players, such as the iPod; To deliver (audio) via an RSS feed over the internet to a subscriber

A blog is a website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts

Who is my audience?

Stats

Where does my market sit?

Start the Conversation – Social Media is not direct Selling

• How? – tagging, blogging, podcasting, status updates, group comments

• Get the right tools• Consult an Expert• Integrate as part of an already Marketing

Strategy

• TweetDeck• Mashable.com• RSS

Find us - Linkedin – Lets talk Tourism South AfricaFacebook – TEP Western CapePresentation available on my Linkedin PageEmail – jonathanj@tep.co.za