social media hr advantage preso v2

Why should you care?Leveraging LinkedIn to Find “A Players”

March 4, 2010

Our focus today:• What is social media? • How can hiring managers leverage social media?• How do I get started?• How do I locate qualified candidates?

http://www.flickr.com/photos/54031162@N00/3156373103/

Social Media has changed the way we find, create, and share information online.

http://www.theconversationprism.com

http://www.flickr.com/photos/thedanafiles/2695315252/

http://www.flickr.com/photos/82298325@N00/2907180426/

If social media is a cocktail party…LinkedIn is the business networking event.

http://www.flickr.com/photos/johnjoh/3025431571/in/set-72157609038184293/

How can hiring managers leverage social media?

Hiring managers can now:

• Leverage the power of networks• Create warmer leads• Proactively search for talent• Screen prospects prior to outreach• Focus on one-to-one communication

This isn’t the same as Monster.com

http://www.flickr.com/photos/39688562@N00/1186351154/

http://www.flickr.com/photos/20858368@N00/105497713/

It’s the responsibility of everyone within the organization to be constantly trolling for talent.

http://www.flickr.com/photos/26604660@N08/3345896050/

Wait…You want me to do more work?

How do I get started?

Sign up and complete your profile

Link with existing contacts

Optimize for search(keywords)

How do I leverage my network?

Basic Advanced Search

Customize your results

Custom Advanced Search

Use links to further vet candidates

All methods used to vet candidates should be documented.

Paid solutions

Candidates located via search can we be contacted directly.

Visit: talent.linkedin.com

What’s next?

http://www.flickr.com/photos/mrtopf/284374612/sizes/l/

Use LinkedIn to complement traditional networking.

http://www.flickr.com/photos/46015687@N00/265289405/

Include LinkedIn account in E-mail signatures.

http://www.flickr.com/photos/35034347820@N01/484678361/

Use status updates to share new information

Questions?

Our follow-up presentation:Thursday, March 25, 20102pm – 3pm (EST)

Brandon ChesnuttLinkedin.com/in/brandonchesnutt@bchesnutt

Tom NixonLinkedin.com/in/tnixon16@tnixon16

Identitywww.identitypr.com@identitypr