social media for ptas and ptos
Post on 01-Sep-2014
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Sparking Real World Action with Social Media
Facilitator: Karen Bantuveris, Founder & CEO
@VolunteerSpot @VSpotMom
@TXStatePTA #SLSAustin
Common Social Media Tools
VolunteerSpotTM, DOING GOOD just got easier.
Social Media: Any online technology or practice that lets us share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about. Socialbrite http://socialbrite.org/glossary
Social Media & Parent Engagement
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis, @RealizedWorth
PARTICIPATION & RECOGNITION
Social Media Accelerates the Journey
Listen
Share
Connect
Inspire
Build Engagement
VolunteerSpotTM, DOING GOOD just got easier.
It’s like having a conversation!
Engage parents actively… not a one way communication!
TrustListen
Share
Connect
Inspire
Engagement -> Action
VolunteerSpotTM, DOING GOOD just got easier.
Action
• Create CommunitySparks communicationEncourages participationBuilds Ownership
• EngageFundraisingSchool PrideVolunteering
• Advocate• Inform
Important DatesAthleticsSchool schedules/closings
4 Uses
VolunteerSpotTM, DOING GOOD just got easier.
Create Community
VolunteerSpotTM, DOING GOOD just got easier.
a group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society
COMMUNITY
Parents Local Media
GrandparentsGeneral Public
Students Local Businesses
Engage
VolunteerSpotTM, DOING GOOD just got easier.
General Advocacy
VolunteerSpotTM, DOING GOOD just got easier.
Inform
VolunteerSpotTM, DOING GOOD just got easier.
Facebook Basics
VolunteerSpotTM, DOING GOOD just got easier.
• Start a Facebook Page for your School/PTA.
• Encourage your parents to “like” it.Newsletters, Website, Parent meetings
• Share interesting content • Encourage your inner circle to “like” and
comment on wall posts to get other parents interested
• Welcome extended family & community
Likes & Landing Pages
Like and Share
What to Post?
VolunteerSpotTM, DOING GOOD just got easier.
Interesting parenting and education content Upload photos & video and tag parents (Do NOT tag kids)
Create ‘Events’ pages for big activities – e.g. Carnival & Walkathon (‘like’ ≠ attending)
Fundraising & Membership Links & Status updates (Auction tickets, donation buttons, join now, % completed, $ raised)
Call for Volunteers (with a signup link)
Back-to-School Timelines, Meetings, Form Links
Examples
VolunteerSpotTM, DOING GOOD just got easier.
Twitter Basics
VolunteerSpotTM, DOING GOOD just got easier.
Twitter HandleEgs: @TXStatePTA, @VSpotMom @VolunteerSpot
HashtagsEgs: #SLSAustin #PTA #Back2School #GoCougars
140 Characters, Requires Abbr.Egs: Gr8, u, 2, 4, Thx, ur, w/, r, &
RT = Retweet HT= Heard Through
Follow – Similar to Like in FB
#cpchat (principals)
#edchat (all teachers)
#pthat (parent-teacher)
#edtech (education
technology)
18VolunteerSpotTM, DOING GOOD just got easier.
Shrink your Links
http://bit.ly
Twitter Basics
VolunteerSpotTM, DOING GOOD just got easier.
• Start a Twitter Account for your School/PTA.• Short twitter handle + mascot photo • Encourage your parents & students to follow & follow back• Thank people constantly• It’s ok to ask questions (encouraged)• Don’t RT (Re-Tweet) w/o reading it & checking the link first• Always give credit! (i.e. via @PTAeditor or HT @VolunteerSpot)
• Include links when calling for volunteers, donations, membership & other actions
• Use Hashtags: #PTA #Back2School #GoCougars!
What to Tweet?
VolunteerSpotTM, DOING GOOD just got easier.
Thanks (and photos) of volunteers and their work Appreciation to teachers (dedicate a song on YouTube) Interesting local news, parenting & education content Legislative updates Calls to Action: Volunteer, Donate, Sign a Petition, Join More Thanks to volunteers and teachers Results of fundraisers & elections (e.g. # books sold at
book fair, # miles walked at walkathon, $ raised) Thanks to local businesses that sponsor events School news, meetings and events Sports scores
Examples
VolunteerSpotTM, DOING GOOD just got easier.
PLAN YOUR BOARDS | K - 5
• Educational Websites• Healthy Lunch & Snack Ideas• Class Party Ideas• School Fundraising Ideas• School Carnival Games• After School Activities• Spirit Wear Ideas• Homework Help• Parent Teacher Conferences• Local places for family fun We’re pinning PTA fun!
Pinterest/VolunteerSpot
PLAN YOUR BOARDS |6 - 12
• Scholarships & Grants• Teen Books• Rec/Youth Sports Club• Prom Fashions• Educational Apps• Volunteer Opportunities• Science Fair Ideas• School Clubs• Fundraising Sponsors• New Drivers Info.
We’re pinning PTA fun! Pinterest/VolunteerSpot
ACTIVITY: Real World Action
Get someone else to:• Tweet or RT “I Love my PTA”• Take and post a photo hugging
someone• Pledge to read to a child this
week• Pledge to help at school this year• Slip a note under our door “I love
my PTA” with team hashtag
VolunteerSpotTM, DOING GOOD just got easier.
10 minutes
#SLSAustin
ACTIVITY: Real World Action
What Worked?What Didn’t?Why?
VolunteerSpotTM, DOING GOOD just got easier.
RelevantGreater GoodSocialCreativeSpecificPersonal
Recruiting
VolunteerSpotTM, DOING GOOD just got easier.
Retention & Action
VolunteerSpotTM, DOING GOOD just got easier.
Organized & SpecificQuick & Ea$yInvolved in Planning F-t-F /Bring a FriendFunKeep Score
Recruit on Multiple Channels
VolunteerSpotTM, DOING GOOD just got easier.
!Overuse of any
channel gets ignored/ avoided -
especially email!
Show your Lions Pride!
www.facebook.com/CHSLions www.Twitter.com/CHSLions
VolunteerSpotTM, DOING GOOD just got easier.
Building the Community
Sample Social Media Strategy
VolunteerSpotTM, DOING GOOD just got easier.
When Where What
1 month before
• Publish URLs & Twitter hashtag on all materials (#EECarnival)
• Post: Carnival is around the corner – preorder tickets & skip the lines! <click here>
• Post: Please sign up to help at carnival <click here>
3 weeks before • Who should we put in the dunking booth? Vote! • Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days before • Carnival next Sat. Thx 2 R sponsor @BigStore!
One – 2 weeks before
Personal buzz from community
• Can’t wait for Carnival! Which costume should I wear? <photos>
• Definitely going to bid on this: <photo/link>. What’s your fav?
Example: Fall Carnival
VolunteerSpotTM, DOING GOOD just got easier.
Sample Social Media Strategy
When Where What
Few days before
Photos of prep work, updates on carnival booths, entertainment, prizes, etc.
Acknowledge volunteers and sponsors
At Carnival
POSTERS
Twitter #
• Join us Online! Facebook, Twitter, Pinterest• Please tweet! #EECarnival• Tell us your favorite carnival booth on on Facebook
and get a free raffle ticket!• Project a Twitter ‘backchannel’ screen
TodaysMeet.com• Social ambassador badges “I Do U?”
AfterLots of Photos & Video Thanks to volunteers and sponsorsRESULTS : $$ Raised, Impact to Group
Get Specific when Asking
New School Year…new ways to help! Can you garden, paint, or read? Please click here to see all the cool new committees and fun ways to help our kids!
Urgent: 5 Volunteers needed in the Cafeteria next week on Mon. and Tues. Please click here and choose a 50 min. shift.
Carnival volunteers needed for 10/14! Please signup today, don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk #Fun!
VolunteerSpotTM, DOING GOOD just got easier.
Make it Immediately Actionable
VolunteerSpotTM, DOING GOOD just got easier.
Online Sign Up Sheet Example
Online Signups For:CafeteriaConcessionsCarnivalsClass roomWorkroomLibrary
LiteracyTeacher ConferencesParties & SocialsBook fairs Walkathons & more!
FREE!
Make it Immediately Actionable
VolunteerSpotTM, DOING GOOD just got easier.
Volunteer Interest / Committee Picker Sign Up Sheet
CommitteePicker Example
• KEEP SCORE! Track hours and results and publicly recognize blog, facebook, YouTube, etc.
• Invite progression in Volunteer Journey by giving returning volunteers MORE responsibility, options and decisions.
• Ask for feedback & act on it!
• Send a Thank You Note! Simple, specific, sincere!
http://www.VolunteerSpot.com/ebooks
Recognize Volunteers
Recognize Volunteers
Social Media & Volunteers
VolunteerSpotTM, DOING GOOD just got easier.
Thanks to Chris Jarvis, @RealizedWorth
PARTICIPATION & RECOGNITION
Social Media Accelerates the Journey
Get Help!
VolunteerSpotTM, DOING GOOD just got easier.
Like the ideas, but don’t have time?
Create a position for a volunteer leader: Social Communications Coordinator
& a TEAM of Online Ambassadors
Oops!
Oops!
Oops!
Lessons Learned
• Mistakes will happen• Think before you post & check the
sending account• Own up to your social media
mistakes• Turn what could be a glaring
negative into a glaring positive
THX 4 Making a Difference!
VolunteerSpotTM, DOING GOOD just got easier.
Thank you!!~ Karen
Pinterest.com/VolunteerSpot
Facebook.com/VolunteerSpot
@VolunteerSpot @VSpotMom
Save Time. Get More Parents Involved!Free and Easy Online Parent Coordination
Classroom helpers, PTA and fundraising volunteers, parent-teacher conferences, concessions, tournaments and more…
VolunteerSpotTM, DOING GOOD just got easier.
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