social media for non- profits darian heyman -rodriguez dave boyce

Social Media for Non-Profits

Darian Heyman-RodriguezDave Boyce

Darian Rodriguez Heyman Dave Boyce

Social Media Campaigns

1.Planning

2.Selecting Tools

3.Selling to Management

4.Measurement

Definition of Engagement

A reciprocal contract between two entities whereby each gives and receives over time

Calendar = Commitment

Social Media Campaigns

1.Planning

2.Selecting Tools

3.Selling to Management

4.Measurement

Must-have Social Media1. Facebook2. Twitter3. LinkedIn4. Social Giving Platform

Nice-to-have Social Tools

Social Media Campaigns

1.Planning

2.Selecting Tools

3.Selling to Management

4.Measurement

Social Media Campaigns

1.Planning

2.Selecting Tools

3.Selling to Management

4.Measurement

How to Measure a Campaign

The Main Metrics to Follow

Supporters Donors

Dollars Effort

How to Set-up and Run Tests

Define Test Audience

Define Test Messages

Run Small Test via Email, Facebook, Twitter, LinkedIn

Analyze Results(O.R./CTR/Traffic/Shares/Donations/)

Optimize. Test Again. Scale. Repeat.

Thank You!