social media for dummies like you and me

Social Media for dummies like you and me

What is Social Media?

• A platform where people meet online and,– Create contents– Share contents– Contribute to others’ contents– Support causes– Suggest, post & promote ideas

• Evolved using the Web 2.0 technology.

Social Media for Business

Things you should know.

• Time Is Of the Essence.– Nobody likes it. WTF?– Budget your time wisely

• Plan your time wisely.

• Know Your Goals– Fix a negative reputation?– Increase brand awareness?– Connect with customers?

The Basics

• It’s called Social Media for a reason.– Converse with people– The guy who doesn’t know how to party?– Nobody wanna buy your crap.– Be witty and they’ll love it.– You are responsible for what you say.

• What does your profile say about you?– Brand consistency. (Be yourself)– Everything should be Intact and in line with

the brand.

• Get Active– People unfollow you when you don’t interact.– One medium to update all? Be careful!– More friends you make, more they support.

• Support the community (Give and Take)– Maintain a balance between two.– Your fans are like your girlfriends in real life.

Don’t piss them off.– Commitment, understanding, empathy, love

and affection.

Two rules to follow

1. Join the conversation.• Make your voice heard.

– Loud and Clear– Less ambiguous and confusing

• Get in before the door closes.– Chances are always there.

2. Be Transparent• Don’t mislead them or lie.• Do what you say and say what you do.• Trust

Some Social Media Sites

• Twitter– It’s a one to many comm tool.– Use a background and a Display Picturte (DP)

in line with the brand.– Some Jargons

• Trending Topics (TT)• Hashtags• “@” tag

• Facebook– Information, goals, Profile picture should be in

line with the brand.– The most popular Social Site ever.– Can connect with almost everyone now.

• Youtube– A powerful comm tool to send a message to

community. – Brand alignment is a must.– Make sure you know what you wanna do

when you develop and edit a video before uploading it.

• LinkedIN– MySpace for grownups– Centers around your particular work

experiences, future goals, and expertise.– Powerful tool for TM work, Find talent.

A shortcut to a wider audience!

Generation CBy Dan Pankraz

C for…..?

Content CreatorsConnectedCo-creationCustomise

CommunityCuriousControl ‘C’

“The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog

5 THINGS TO KNOW ABOUT GEN C

1. They love creating and ‘mashing’ content2. They are not passive, they form ‘active

communities’3. They thrive on social media sites where they can

get involved in ideas and cultural conversations4. They’re in control of their own lives and are

happy with complexity5. Gen C aspire to work in more creative industries

with less rigid social structures

MYTH: Gen C is exclusively teenagers

…is the age Gen C most wish

to be

THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES

96% of wired Aussies under 21 have joined a social networking site

Source: Universal McCann Global study on social media trends April 2008

WHO LOVE THEIR ‘15 SECONDS OF FAME’

And crave constant stimulation…

…there is NO OFF SWITCH

THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION

iTunes

MP3MMORPGs

Avatars

iMovie

CGI

YouTube

iPodDV cam

Blogs PSP

Xbox

Apps

Wii

AV remixes

USB MySpace

Chat rooms

IMCamera phones Twitter

Facebook

Mash-upsSkype

Sidekick / Hiptop

UGCNokia

Online profiles

iPhone Flickr L8R ;-)

File sharing

WiFi

WikiHDWidgets

Torrent

VOIP

WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED

Facebook

THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART

Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks

AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT.

THEY HAVE A PASSION FOR LEARNING NEW SKILLS

• Comical instructional footage on how to improve your photoshop skills

WHILE NOT TAKING THEMSELVES TOO SERIOUSLY

AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS

LIKE VOTING ON HOW AN AD CAMPAIGN ENDS

Flickr Sightings

Source:runcactuskidrun.com

EVERYTHING HAS TO BE CUSTOMISABLE

AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT

The ‘Control C Generation’

LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE

Movies are now being created based off gaming platforms

GAMING NOW DWARFS HOLLYWOOD

Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds

GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON

BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN

OR WHO SIMPLY MAKE THEIR LIFE BETTER

FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS

THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD

ISSUES

VIRGLE..THE 1ST PERMANENT HUMAN COLONY ON MARS

GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT

Experimental

Torah BrightRestless

Imaginative

Mysterious

Challenging

Bam Marguerra is THE cult Gen C hero….He’s dark, constantly rebelling and doesn’t take himself too seriously

THE GEN C LOOK IN 2008/09

Casual coolFluid

UnisexUnderstatedAnti-colour

Industrie

Terminator 4

Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009

Transformers 2

Watchmen

Wolverine

10 THINGS TO TAKEAWAY

1. Focus on sparking conversations in culture, not on one way messages2. Foster their creativity and allow for participation/co-creation in all your ideas3. Treat Gen C as ‘active communities’ who can spread your message NOT

target audiences you’re aiming to hit4. Make sure your brand is always in BETA mode..never fixed or static5. Plan for content you don’t create, building flexibility into your marketing

programs6. Create useful stuff like widgets and applications that’s relevant to their lives.7. Treat real and virtual worlds as one..ensuring ideas live seamlessly across all

platforms8. Don’t treat your brand too seriously…stick to a core idea, but allow for lots of

different manifestations to keep Gen C interested9. Don’t be scared of complex ideas which ‘build’ across different media

platforms….don’t just plaster one message everywhere10. Think about how your brand can make a meaningful contribution to gaming

culture

THANKYOUdans_pankraz@hotmail.com

Things to remember

• It’ll take time and a lot of effort.

• Start small. You don’t need to be in all the social media sites.

• Keep your goals in mind all the time.

• It didn’t workout? Back track and try a different approach.

• Don’t give up.

Thank you!